Supermarket Perimeter - June 2023 - 12
Bakery
Whole
GRAINS
Product distribution is expanding,
as bread lovers rejoice
By John Unrein
WHOLE GRAINS ARE GROWING AT A REMARKABLE RATE and
proving in market after market that consumers worldwide are beginning
to understand the importance of them. As of May 2023, the Whole Grain
Stamp is now on more than 13,000 different products in 65 countries,
according to data from The Whole Grains Council.
Survey data from Ardent Mills reveals broad interest and familiarity
with ancient grains. Of note, the survey found that most consumers
are interested in purchasing items with ancient grains, nearly 90% of
respondents want to know more about ancient grains, and 63% of
respondents are familiar with ancient grains.
Wholesale bakeries are answering this call for higher quality options.
In Kansas City, Kan., Farm to Market Bread Co. blossomed over three
decades into a brand that is widely known and loved by consumers
throughout the region.
The company has a rich history. While working at a commercial
bakery in the '80s, Farm to Market's founders Mark Friend and Fred
Spompinato developed a shared love of bread. Friend became
enamored with the sourdough fermentation process, while Spompinato
was partial to a grainy wheat loaf. They recognized a need in Kansas
City for fresh bread baked from quality ingredients. In 1993, Farm to
Market Bread Co. was born from that idea.
12 - JUNE 2023
Friend passed away a year ago, and his
son, John, now runs the business. They
deliver fresh daily to neighboring Kansas
cities including Olathe, Topeka, and
Lawrence, as well as seasonal breads
such as panettone and stolen to the
Rocky Mountains region. Frozen bread
distribution goes farther - to Wichita, Kan.;
Little Rock, Ark.; and Omaha, Ne. They
recently started a sourdough program with
Costco that is going very well, he says.
" Our frozen distribution side is expanding. That is our biggest growth
area now, " John Friend said. " If you do it right, frozen makes a lot
of sense. "
He is equally excited about their conversion to using Farmer
Direct flour.
" We are thrilled to partner with Farmer Direct Foods. We share the
same values of supporting local farmers and sourcing sustainable,
traceable ingredients, " he said. " This partnership will allow us to continue
producing the high-quality bread that our customers love, while also
strengthening our commitment to the local food community. "
supermarketperimeter.com
John Unrein / Sosland Publishing Co.
http://www.supermarketperimeter.com
Supermarket Perimeter - June 2023
Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023
Supermarket Perimeter - June 2023 - Intro
Supermarket Perimeter - June 2023 - 1
Supermarket Perimeter - June 2023 - 2
Supermarket Perimeter - June 2023 - 3
Supermarket Perimeter - June 2023 - 4
Supermarket Perimeter - June 2023 - 5
Supermarket Perimeter - June 2023 - 6
Supermarket Perimeter - June 2023 - 7
Supermarket Perimeter - June 2023 - 8
Supermarket Perimeter - June 2023 - 9
Supermarket Perimeter - June 2023 - 10
Supermarket Perimeter - June 2023 - 11
Supermarket Perimeter - June 2023 - 12
Supermarket Perimeter - June 2023 - 13
Supermarket Perimeter - June 2023 - 14
Supermarket Perimeter - June 2023 - 15
Supermarket Perimeter - June 2023 - 16
Supermarket Perimeter - June 2023 - 17
Supermarket Perimeter - June 2023 - 18
Supermarket Perimeter - June 2023 - 19
Supermarket Perimeter - June 2023 - 20
Supermarket Perimeter - June 2023 - 21
Supermarket Perimeter - June 2023 - 22
Supermarket Perimeter - June 2023 - 23
Supermarket Perimeter - June 2023 - 24
Supermarket Perimeter - June 2023 - 25
Supermarket Perimeter - June 2023 - 26
Supermarket Perimeter - June 2023 - 27
Supermarket Perimeter - June 2023 - 28
Supermarket Perimeter - June 2023 - 29
Supermarket Perimeter - June 2023 - 30
Supermarket Perimeter - June 2023 - 31
Supermarket Perimeter - June 2023 - 32
Supermarket Perimeter - June 2023 - 33
Supermarket Perimeter - June 2023 - 34
Supermarket Perimeter - June 2023 - 35
Supermarket Perimeter - June 2023 - 36
Supermarket Perimeter - June 2023 - 37
Supermarket Perimeter - June 2023 - 38
Supermarket Perimeter - June 2023 - 39
Supermarket Perimeter - June 2023 - 40
Supermarket Perimeter - June 2023 - 41
Supermarket Perimeter - June 2023 - 42
Supermarket Perimeter - June 2023 - 43
Supermarket Perimeter - June 2023 - 44
Supermarket Perimeter - June 2023 - 45
Supermarket Perimeter - June 2023 - 46
Supermarket Perimeter - June 2023 - 47
Supermarket Perimeter - June 2023 - 48
Supermarket Perimeter - June 2023 - 49
Supermarket Perimeter - June 2023 - 50
Supermarket Perimeter - June 2023 - 51
Supermarket Perimeter - June 2023 - 52
Supermarket Perimeter - June 2023 - 53
Supermarket Perimeter - June 2023 - 54
Supermarket Perimeter - June 2023 - 55
Supermarket Perimeter - June 2023 - 56
Supermarket Perimeter - June 2023 - 57
Supermarket Perimeter - June 2023 - 58
Supermarket Perimeter - June 2023 - 59
Supermarket Perimeter - June 2023 - 60
Supermarket Perimeter - June 2023 - 61
Supermarket Perimeter - June 2023 - 62
Supermarket Perimeter - June 2023 - 63
Supermarket Perimeter - June 2023 - 64
Supermarket Perimeter - June 2023 - 65
Supermarket Perimeter - June 2023 - 66
Supermarket Perimeter - June 2023 - 67
Supermarket Perimeter - June 2023 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
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