Supermarket Perimeter - June 2023 - 20

Deli
Dips and spreads
By Andy Nelson
SNACKING IS KING, and suppliers and their retail partners are betting
correctly that fresh, healthy dips and spreads sold in instore deli,
produce and other perimeter departments are one of the shining snack
category stars.
For the first time ever, Rhome, Texas-based ¡Yo Quiero! exhibited at
the Madison, Wis.-based International Dairy Deli Bakery Association's
(IDDBA) annual show in June.
The show gave ¡Yo Quiero! the perfect showcase for its line of
premium dips, which allows retailers to create the " Ultimate Dip
Destinations " in their deli departments, said Tara Murray, the company's
vice president of marketing.
" We have hand-scooped guacamole, vine-ripened tomato salsa,
creamy queso, spicy elote and our new, enticing bean dips, " she said.
" When it comes to product buzz, our retail partners love our new
bean dips. "
The dips have two heat levels, original and spicy, along with a variety
of sizes to fit retailers' and consumers' needs. ¡Yo Quiero! soft-launched
the dips before Super Bowl this year, and retailers sold out, said Jay
Alley, co-owner and vice president of sales.
" Everyone who tries them loves them, " Alley said. " The beans are a
perfect addition to and help round out our Ultimate Dip Destination. "
¡Yo Quiero! is also excited this year about the growth of its avocadocentric
dips and spreads.
The Hass Avocado Board projects that by 2025, per capita avocado
consumption will reach almost 12 pounds. With that continued
popularity, Murray said, ¡Yo Quiero! continues to innovate new ways to
incorporate avocados into traditional dips.
Yo Quiero!'s
goal is to create
" Ultimate Dip
Destinations " with
its retail partners.
In June, the company relaunched its Avocado Cream Cheese dips
with a new size and cleaner flavor profiles. Avocados are the top
ingredient in the dips, which also include fresh cream cheese and
delicious blends of veggies and seasonings.
The dips come in four flavors: Jalapeno Popper, Spinach Bacon,
Spinach Artichoke and Cheesy Bacon Ranch.
Street corn " juggernaut "
In 2020, Delphos, Ohio-based Lakeview
Farms introduced its Street Corn Dip,
and Greg Klein, Lakeview's chief
marketing officer, calls it a " juggernaut, "
with particularly significant success in
the club channel.
Made with a blend of yellow corn,
roasted corn, green chilis, cheddar and
cotija cheeses, the dip comes in a 12-ounce
microwaveable container and has no artificial
flavors or preservatives.
It's " everything you could want in a dip and more, " according to
Lakeview. The recipe is inspired by a time-honored family recipe
featuring high-quality ingredients and authentic Mexican flavors. The
result is a delicious dip that's perfectly paired with chips as an appetizer
or enjoyed on its own as a side dish. "
In 2021, Lakeview followed up Street Corn Dip with its Rojo's line of
Cantina Dips, which includes Chicken Fajita, Beef Taco and Chicken
Enchilada Verde.
It's an exciting time for the entire category, Klein said.
" Customers are finally looking at innovation again after a long period
of time during Covid, with supply chain issues and price inflation,
where the main concern was keeping existing product on shelf at an
affordable price. "
International flavors, plant-based and indulgence are all on trend in
dips and spreads. Lakeview helps keep up to date via syndicated data,
proprietary consumer research and customer insights and feedback.
Another cresting trend is premium, which works well for Lakeview.
" Price advances have not seemed to impact premium dairy-based
deli dip/spread volume as much as other segments within the category.
Increased distribution, innovative varieties, growing flavor assortment
and consumer shifts amongst dip segments are fueling this growth. "
Sweet and savory
Phoenix-based Fresh Cravings has seen huge demand for its Honey
Jalapeno Hummus, which the company introduced at the 2022 IDDBA
show, said Nicole Parker, chief operating officer.
20 - JUNE 2023
supermarketperimeter.com
Yo Quiero!, Lakeview Farms
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Supermarket Perimeter - June 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023

Supermarket Perimeter - June 2023 - Intro
Supermarket Perimeter - June 2023 - 1
Supermarket Perimeter - June 2023 - 2
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