Supermarket Perimeter - June 2023 - 23

heat from jalapeños. The result, Parker said, is a uniquely tangy yet
smoky flavor.
Everything Bagel Creamy Dip, meanwhile, is inspired by the popular
bagel seasoning. According to Datassential Q2 " MenuTrends " and
" FLAVOR " reports cited by Parker, 63% of all consumers are aware of the
Everything Bagel flavor and more than one third (34%) love or like it.
Fresh Cravings' version is made with a decadent dairy base mixed
with flavorful toasted garlic flakes, black sesame seeds, poppy seeds,
and chopped onion.
" 'Schmear' now has a run for its money, as this new dip satisfies
afternoon snacking, whether it's spread on toast or paired with a
favorite dipper like pita chips or fresh vegetables, " Parker said.
Looking ahead to the second half of 2023, Parker said Fresh Cravings
is excited to keep experimenting with new dip flavors.
In addition to Pizza, the company recently
launched limited-time Dill Pickle and Lemon Dill
Hummus flavors. Fresh Cravings also recently
expanded its hummus lineup with the
addition of Jalapeño Cilantro, Lemon Garlic,
and Mediterranean Hummus profiles.
Parker said Fresh Cravings is also excited
about exploring branded collaborations,
which are good at bringing newcomers to
the shelf edge.
Hummus innovations
The dips and spreads category, particularly hummus, has seen a surge
of creativity in recent years, with chefs and home cooks alike creating
new uses such as Hummus Toast and creative Grain Bowls, and even
featuring hummus as the centerpiece of mezze and charcuterie platters,
Parker said.
" We love seeing the versatility of alternative protein sources,
especially with that of chickpeas-the core ingredient in our hummus. "
After Whole Foods named chickpeas a key trend it 2021, she added,
innovations like hummus chips and chickpea pastas, snacks, and
even milks followed. Tahini has also found its way into a range of dips,
dressings, and other condiments, although it's still limited to specialty
items and hasn't quite gone mainstream yet, Parker said, citing Mintel's
Dips and Savory Spreads report from 2022.
Fresh Cravings is also tracking trends in the dips and spreads
category where shoppers are looking for easy, convenient, and delicious
meal solutions.
That's why the company partners with eMeals, which creates weekly
shoppable meal plans for its subscribers using Fresh Cravings salsas
and hummus.
Such partnerships, Parker said, provide the opportunity for retailers
to promote a variety of items across departments, especially in the fresh
perimeter category, and help to educate consumers about creative
usage occasions.
ULTIMATE
DIP DESTINATION
● TOP QUALITY INGREDIENTS
● CONSUMER CONVENIENCE
● DRIVE INCREMENTAL SALES
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JUNE 2023 - 23
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Supermarket Perimeter - June 2023

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