Supermarket Perimeter - June 2023 - 24

Deli
Italian
meats
By Andy Nelson
FOOD INFLATION IS TAKING ITS TOLL ON CONSUMERS'
POCKETBOOKS, but certain premium categories are bucking the trend,
selling well even during tough times.
Premium Italian meats is one of them.
Two new products from Correggio, Italy-based Veroni combine
the company's authentic Italian cold cuts with cheese and Italian
breadsticks or dried fruits, said Emanuela Bigi, marketing manager.
One features imported Italian mild salami, provolone, and roasted
almonds, the other imported Italian prosciutto, provolone cheese and
breadsticks.
" The line guarantees a correct amount of protein and a big taste at
the same time, perfect for a food break in the office, at school, or after
the gym, " Bigi said.
All of Veroni's snack line pairing options come in 2-ounce packs, a
practical size that allows consumers to take them wherever they go,
she added. The new products " aim to allow US consumers to indulge in
authentic Italian taste and flavors while studying a product tailored to
their lifestyle and able to satisfy their demand for nutrient-rich foods. "
Volumes of all Italian specialty meats sold in US grocery stores are
up, but Veroni is seeing a particular uptick in demand for grab-and-go
items. Bigi said that's a perfect fit for the company, whose products
come in easy-to-open trays, an option for an easy, quick-to-prepare
lunchbox.
Charcuterie-and-cheese boards are also enjoying big growth and
do well especially during the holidays, when consumers choose Italian
deli meats to take their festive tables to the next level and surprise their
guests with authentic flavors, she added.
Another trend Veroni is staying on top of is increased retailer demand
for sustainable products from their supplier partners. Newer trays used
by the company use 75% less plastic than trays they used to use.
24 - JUNE 2023
Social sensation
Charcuterie's remarkable surge in recent years can be traded in
large part to social media influencers sharing Pinterest, Instagram or
TikTok-worthy preparation ideas and serving suggestions, said Oliviero
Colmignoli, president and founder of Oceanside, Calif.-based Olli
Salumeria.
" These visually stunning boards showing artisanal cheeses, locallysourced
meats and gourmet accompaniments have become highly
influential to consumers, especially among younger Millennial and
Gen-Z demographics. "
As a result, the term " charcuterie board " has been searched more
on Google over the past few years than ever before, and it's one of the
most talked-about trends in the food industry, he added.
While interest in charcuterie has been growing for several years,
boards became increasingly popular during the pandemic. Consumers
sought exciting, premium foods at home, leading to growing interest in
boards and grazing platters, which encouraged a lighter, less entréefocused
approach to meals.
supermarketperimeter.com
Nataliia- stock.adobe.com, Veroni
The snacking
surge, especially
among younger
consumers, has been
a boon for Veroni and
other suppliers of
premium Italian
meats.
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