Supermarket Perimeter - June 2023 - 30

Cheese
Get the party
started for
your shoppers
By Hayley Hyer
BY NOW, CONSUMERS ARE VERY FAMILIAR WITH CHARCUTERIE
BOARD TRENDS and common accompaniments. It is not a surprise to
see a variety of crackers, meats, dips and spreads cross-promoted in the
cheese department.
When people get used to seeing something that is always there,
sometimes they get to a point where they no longer notice it. They
might see it and register it subconsciously, but their brain does not flag
it as something that needs attention. So, in a world where charcuterie
is everywhere, how can a retailer make sure its cross-merchandising
isn't missed?
Group charcuterie products by total cost
When consumers shop for premium cheeses, they might be planning to
entertain a group or to treat themselves to a restaurant-quality meal at
home. No matter the occasion, they probably have some sort of budget
in mind when they enter the store.
Some shoppers may be trying to impress their guests with the best
of everything. Others might be looking to splurge on a particular item
and balance it by spending less on the rest of the ingredients they need.
Some might be scanning for the most affordable options they can find
across all categories.
30 - JUNE 2023
Retailers can make budgeting easier for shoppers by crossmerchandising
products that are grouped together by the total cost.
Start by dividing a charcuterie display into three sections, such as
$25, $50 and $100. For each price range, create different combinations
of products that would fit that total cost if purchased together. To make
it even easier for the consumer, clearly state how many servings the
different product groupings would create.
For example, in the $50 charcuterie section, have one group of all
high-end products in smaller packages so that everything together
would serve 2-3 people. Make another group that serves 5-7 people and
displays one feature product with a higher price point, while the rest of
the products are more affordable and keep the total at $50. Then offer
a value group of products that serves the largest number of people
possible for a total of $50.
Consumers will be grateful they don't have to do so much mental
math while shopping, and they also might end up buying products they
would not normally consider on their own, just because they fit their
budget and party size.
Some shoppers might even make a new hobby out of tasting
premium products because they now feel empowered to do so within a
price range that works for them.
supermarketperimeter.com
Maria - stock.adobe.com
CROSSmerchandising

http://www.supermarketperimeter.com

Supermarket Perimeter - June 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023

Supermarket Perimeter - June 2023 - Intro
Supermarket Perimeter - June 2023 - 1
Supermarket Perimeter - June 2023 - 2
Supermarket Perimeter - June 2023 - 3
Supermarket Perimeter - June 2023 - 4
Supermarket Perimeter - June 2023 - 5
Supermarket Perimeter - June 2023 - 6
Supermarket Perimeter - June 2023 - 7
Supermarket Perimeter - June 2023 - 8
Supermarket Perimeter - June 2023 - 9
Supermarket Perimeter - June 2023 - 10
Supermarket Perimeter - June 2023 - 11
Supermarket Perimeter - June 2023 - 12
Supermarket Perimeter - June 2023 - 13
Supermarket Perimeter - June 2023 - 14
Supermarket Perimeter - June 2023 - 15
Supermarket Perimeter - June 2023 - 16
Supermarket Perimeter - June 2023 - 17
Supermarket Perimeter - June 2023 - 18
Supermarket Perimeter - June 2023 - 19
Supermarket Perimeter - June 2023 - 20
Supermarket Perimeter - June 2023 - 21
Supermarket Perimeter - June 2023 - 22
Supermarket Perimeter - June 2023 - 23
Supermarket Perimeter - June 2023 - 24
Supermarket Perimeter - June 2023 - 25
Supermarket Perimeter - June 2023 - 26
Supermarket Perimeter - June 2023 - 27
Supermarket Perimeter - June 2023 - 28
Supermarket Perimeter - June 2023 - 29
Supermarket Perimeter - June 2023 - 30
Supermarket Perimeter - June 2023 - 31
Supermarket Perimeter - June 2023 - 32
Supermarket Perimeter - June 2023 - 33
Supermarket Perimeter - June 2023 - 34
Supermarket Perimeter - June 2023 - 35
Supermarket Perimeter - June 2023 - 36
Supermarket Perimeter - June 2023 - 37
Supermarket Perimeter - June 2023 - 38
Supermarket Perimeter - June 2023 - 39
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Supermarket Perimeter - June 2023 - 41
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Supermarket Perimeter - June 2023 - 46
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Supermarket Perimeter - June 2023 - 66
Supermarket Perimeter - June 2023 - 67
Supermarket Perimeter - June 2023 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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