Supermarket Perimeter - June 2023 - 32

Cheese: Cross-merchandising
WEEKLY RECIPES CAN BOOST:
Customer loyalty
Feature cheesy recipes that change weekly
What a lot of people love about delivery meal services is the wide range of
recipes they get to try without having to do any of their own research or
planning. These consumers look for convenience in a specific way - they
still enjoy taking time to cook for themselves, but coming up with new ideas
is what feels hard. They like the creativity and variety they get with a meal kit
that changes every week and sends them everything they need.
Retailers can easily offer this same service in-store by creating crosspromotional
displays for unique recipes that change each week.
Start by partnering with a chef or dietitian to develop recipes that fit
a variety of diets, including kid-friendly options. For a unique approach,
center the recipe around the type of cheese that is used. Feature your store's
plant-based cheeses with a vegan recipe. Create a French recipe that uses
Camembert or a Mexican recipe that uses Cotija.
Display all the ingredients needed in proximity to the cheese, along with
a recipe card for consumers to take home. For a more sustainable option, you
can post the recipe on your store's website each week and display a QR code
with a link to the recipe.
If done consistently, this type of cross-merchandising can influence
consumer behavior so much beyond a single shopping trip.
Consumers will get used to everything they
need for their meal planning being at one store.
Shopping frequency
Consumers who normally buy in bulk and
space out their shopping every few weeks
might begin coming in more frequently to
check out the new recipes. More time in-store
can lead to more impulse purchases.
Word-of-mouth advertising
Consumers who cook the recipes for their
friends and family are likely to share where they
found it. Parents of kids who are picky eaters
might share a recipe that worked out well for
their family with other parents, or someone
might share one of the plant-based cheese
recipes with a friend who has lactose intolerance.
NEW
CRYSTAL SEAL®
CRAVINGS®
TAMPER EVIDENT DELI
BEYOND
SUSTAINABILITY
All Placon packages are made with
post-consumer recycled PET from
our very own recycling facility in
Madison, WI. Most importantly,
we added our patent pending
tamper-evident feature on the
lid, so you and your customers
ensure the safety and security
of the contained food.
E
32 - JUNE 2023
WWW.PLACON.COM
supermarketperimeter.com
800.541.1535
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Maria , GSDesign - stock.adobe.com, Olives From Spain
https://flowcode.com/p/UXJ2qq3YP http://WWW.PLACON.COM

Supermarket Perimeter - June 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023

Supermarket Perimeter - June 2023 - Intro
Supermarket Perimeter - June 2023 - 1
Supermarket Perimeter - June 2023 - 2
Supermarket Perimeter - June 2023 - 3
Supermarket Perimeter - June 2023 - 4
Supermarket Perimeter - June 2023 - 5
Supermarket Perimeter - June 2023 - 6
Supermarket Perimeter - June 2023 - 7
Supermarket Perimeter - June 2023 - 8
Supermarket Perimeter - June 2023 - 9
Supermarket Perimeter - June 2023 - 10
Supermarket Perimeter - June 2023 - 11
Supermarket Perimeter - June 2023 - 12
Supermarket Perimeter - June 2023 - 13
Supermarket Perimeter - June 2023 - 14
Supermarket Perimeter - June 2023 - 15
Supermarket Perimeter - June 2023 - 16
Supermarket Perimeter - June 2023 - 17
Supermarket Perimeter - June 2023 - 18
Supermarket Perimeter - June 2023 - 19
Supermarket Perimeter - June 2023 - 20
Supermarket Perimeter - June 2023 - 21
Supermarket Perimeter - June 2023 - 22
Supermarket Perimeter - June 2023 - 23
Supermarket Perimeter - June 2023 - 24
Supermarket Perimeter - June 2023 - 25
Supermarket Perimeter - June 2023 - 26
Supermarket Perimeter - June 2023 - 27
Supermarket Perimeter - June 2023 - 28
Supermarket Perimeter - June 2023 - 29
Supermarket Perimeter - June 2023 - 30
Supermarket Perimeter - June 2023 - 31
Supermarket Perimeter - June 2023 - 32
Supermarket Perimeter - June 2023 - 33
Supermarket Perimeter - June 2023 - 34
Supermarket Perimeter - June 2023 - 35
Supermarket Perimeter - June 2023 - 36
Supermarket Perimeter - June 2023 - 37
Supermarket Perimeter - June 2023 - 38
Supermarket Perimeter - June 2023 - 39
Supermarket Perimeter - June 2023 - 40
Supermarket Perimeter - June 2023 - 41
Supermarket Perimeter - June 2023 - 42
Supermarket Perimeter - June 2023 - 43
Supermarket Perimeter - June 2023 - 44
Supermarket Perimeter - June 2023 - 45
Supermarket Perimeter - June 2023 - 46
Supermarket Perimeter - June 2023 - 47
Supermarket Perimeter - June 2023 - 48
Supermarket Perimeter - June 2023 - 49
Supermarket Perimeter - June 2023 - 50
Supermarket Perimeter - June 2023 - 51
Supermarket Perimeter - June 2023 - 52
Supermarket Perimeter - June 2023 - 53
Supermarket Perimeter - June 2023 - 54
Supermarket Perimeter - June 2023 - 55
Supermarket Perimeter - June 2023 - 56
Supermarket Perimeter - June 2023 - 57
Supermarket Perimeter - June 2023 - 58
Supermarket Perimeter - June 2023 - 59
Supermarket Perimeter - June 2023 - 60
Supermarket Perimeter - June 2023 - 61
Supermarket Perimeter - June 2023 - 62
Supermarket Perimeter - June 2023 - 63
Supermarket Perimeter - June 2023 - 64
Supermarket Perimeter - June 2023 - 65
Supermarket Perimeter - June 2023 - 66
Supermarket Perimeter - June 2023 - 67
Supermarket Perimeter - June 2023 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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