Supermarket Perimeter - June 2023 - 36

Meat & Poultry: Seasoned and marinated
Trending up
Cody Masters, vice president of culinary and executive chef for Everson
Spice Co. and Lynn's Foods, Signal Hill, Calif., noted one of the things he
sees more and more of is taking sweet and savory combinations, and
sweet and spicy combinations, in layering flavors.
Knowing that you can't underestimate the TikTok generation, he has
made up two words- " swavery " and " swicey " -and these combinations
are what resonates with younger meat buyers.
" I'm combining two comfortable flavors that they are going to be
interested in, and will immediately evoke intrigue, " he said. " I always try
to lead with one's eyes before the mouth, and that comes from building
the colors or definition of a seasoning blend or marinade, as it is to what
it's actually named. Names are just as important. "
Alicja Spaulding, chief marketing officer for Rastelli Foods Group, a
global food processor and distributor based in Swedesboro, N.J., agreed
that convenience is a big consideration, as marinated and seasoned
meats are ready to cook right out of the packaging so there is no
preparation work involved except for pairing the meat with a starch,
veggie, or both.
" We've seen a notable trend in consumers seeking marinated
meats made with natural and more wholesome ingredients, " she
said. " Consumers want better-for-you options that resemble more
of a homemade marinade that typically would be free of artificial
ingredients or flavors, low sodium, and have no added sugar. They want
products that have similar ingredients to what they would use if they
made marinated or seasoned the meat at home from scratch. "
Evolving flavors
While flavors are starting to branch out some, many still focus on the
more common flavors found in restaurants and the grocery shelves.
Still, the inclusion of marinades and rubs does provide a means of
helping to ensure a good quality eating experience for consumers.
Steve Wald, executive director of culinary innovation and
partnerships for the National Cattlemen's Beef Association, noted there
are many popular and newer seasoning blends for consumers to apply
themselves, but in the fresh meat case, he is seeing topically seasoned
grilling and roasting cuts of beef, along with pre-seasoned ground beef
hamburgers being enjoyed by consumers.
" The seasoned meats usually add grilling flavor so steakhouse and
Montreal seasonings are very popular for fresh ground beef patties, " he
said. " Regarding marinated cuts of beef, teriyaki and fajita/carne asada
flavors are predominant. Stir fried beef using teriyaki marinades is also
very popular. "
He added that newer flavors for marinated beef cuts include bulgogi,
cracked peppercorn, bourbon and black pepper, and chimichurri.
In terms of basic borderline flavors, Masters sees Meyer lemon
marmalade as continuing to be popular, though consumers are looking
for innovative and fun new ways to use the citrus flavor.
36 - JUNE 2023
supermarketperimeter.com
Verde's Dana Ehrlich
says pre-marinated
meats take convenience
one step further.
Verde Farms
http://www.supermarketperimeter.com
Supermarket Perimeter - June 2023

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