Supermarket Perimeter - June 2023 - 39

Rastelli Foods Group has noticed a trend towards international flavors
that haven't been mainstream in the past.
" Consumers are increasingly seeking out unique and exotic flavors
from different parts of the world like Middle Eastern za'atar, Korean
gochujang, and Indian curry, as well as specific regions with countries
like Tuscany in Italy or Oaxaca in Mexico, " Spaulding said. " These flavors
add depth and variety to the taste profile of meat dishes, providing a
rich and satisfying culinary experience. "
With supply chain disruptions during COVID, Ehrlich noted that
people were forced to buy what was available, leading to a shift towards
more exotic cuts and flavors.
" Traditionally popular cuts such as strip steaks, filets, and sirloins
became scarce, and consumers started exploring different types of
meats for braising, smoking, and marinating, " he said. " This situation
has created a lot of opportunity for experimentation, and some of these
new flavor profiles have stuck with consumers. "
In addition, as people spend more time cooking at home, they are
looking for more variety in their meals. This has led to an increased
demand for unique and interesting flavor combinations in meats.
" While there has been a shift towards more exotic cuts and flavors, it's
important to note that standard flavors such as teriyaki and steakhouse
still represent a majority of sales, " Ehrlich said. " These traditional flavors
are a staple in the industry and will likely continue to be popular among
consumers. "
New and improved
The Rastelli Foods Group team places great emphasis on market
research and consumer insights, utilizing both syndicated data and
primary research to guide its decision making. In 2022, the company
identified a growing demand in the market for ready-to-cook marinated
meats featuring international flavors. As a result, the marketing and R&D
teams have been collaborating to develop an entire product line that
caters to this trend.
" We're proud to announce the upcoming launch of Rastelli's
World Kitchen Collection, which will be available in fresh, case-ready
packaging in both roll stock and MAP formats, " Spaulding said. " Some of
the exciting flavors we're planning to release include Saffron Moroccan
Lamb and Brazilian Churrasco Pork Loin. "
John Brewer, vice president of sales and marketing for Excalibur
Seasoning, noted consumers want simple, easy to prepare, flavorful cuts
and marinated meats check all the boxes, particularly when vacuum
tumbled as the flavor penetrates the muscle.
" Even if slightly overcooked, product remains juicy, and flavor does
not dissipate during cooking, creating a restaurant experience at home, "
he said. " Consumers are also more likely to try something new if it's
already pre-seasoned or marinated vs. gathering ingredients needed to
do it themselves. "
Successful seasoned and marinated programs create a restaurant
quality experience for the home cook and leads to better sales.
supermarketperimeter.com
JUNE 2023 - 39
https://www.youtube.com/watch?v=1HpEdq5J65Y http://Excaliburseasoning.com http://www.supermarketperimeter.com
Supermarket Perimeter - June 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2023
