Supermarket Perimeter - June 2024 - 38

Deli
Condiments
By Andy Nelson
CONSUMERS ARE BECOMING MORE ADVENTUROUS IN THEIR USE
OF CONDIMENTS on a variety of fresh foods, and retailers and their
supplier partners are taking note.
The latest condiment innovations from mayonnaise legend
Hellmann's include Spicy Mayo and Vegan Mayo, said Dana Cohen,
corporate marketing chef for Unilever Food Solutions, which owns the
Hellman's brand.
Customers love Spicy Mayo, Cohen said, because it's a simple way to
add bold flavor and heat, both of which are in high demand.
" It's consistent and versatile, so it's perfect for a spread on cold or
hot sandwiches - like a spicy fried chicken sandwich - as a drizzle
on bowls or sushi or as a dipping sauce for items like wings or chicken
tenders. "
The new Vegan Mayo, meanwhile, is closest in taste and performance
to the Hellman's Real Mayo, she said.
Customers love that they can use it for dressings, dips and spreads,
which appeal to all types of consumers, including those with lifestyle or
dietary needs.
Retail and foodservice operators also love Hellman's Ancho Chipotle
Sauce, which features smoky and spicy flavors with a hint of sweetness
to round out the flavor.
" Retail delis always surprise us with their creative uses for this
product, like as a drizzle for prepared hot meals, as a glaze for wings,
or even as an ingredient to put a fun twist on traditional chicken salad, "
Cohen said. " It works great in hot and cold applications. "
And instore deli workers can learn a lot more from Unilever Food
Solutions about how to incorporate Hellman's products into their
prepared foods lineups.
" We have so much knowledge and inspiration on how operators
can maximize the usage of our products to save time and labor while
creating consistently delicious items, " Cohen said.
Take the holidays, one of the busiest times of the year in the deli. The
Unilever culinary team worked with the company's customer marketing
teams to develop a Retail Deli Holiday Concept Guide to assist operators
with driving traffic and creating delicious and easy holiday prepared
dishes consumers will love, Cohen said.
More and more consumers are looking for cleaner label products
with no preservatives, Cohen said.
To meet that growing need, Hellmann's now offers its Real
Mayonnaise without EDTA in foodservice formats.
" Hellmann's Simple Mayonnaise can be used in all the same ways
a chef would use traditional mayo, so it makes a great base for any
ingredients to be added to create unique dips, spreads, sauces and
more. With the perfect balance in taste, it really enhances anything else
you add to it. "
New Kraft line taps
into aioli popularity
The latest addition to Kraft's condiment roster is its new Creamy Sauces line, which
includes five aiolis and sauces. Creamy Sauces is the first line to launch under the new
Kraft Sauces rebrand, which consolidates all sauces, spreads, and salad dressings under
one family for the first time, according to the company. Alongside the new product line,
Kraft Sauces features the company's first logo change in ten years, boldly redesigned
packaging, and a first-ever unified brand platform. The sauces in the new line include
Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo
Style Mayonnaise Dressing. Aiolis have taken the restaurant and culinary scene by storm,
with 77% of consumers expressing interest in trying new aioli flavors, according to Kraft.
It's perfect for french fries, sandwiches, onion rings and many more food favorites.
38 - JUNE 2024
supermarketperimeter.com
Mara Zemgaliete - stock.adobe.com, Unilever, Kraft Heinz, T. Marzetti, TRUFF
Hellman's new
Spicy Mayo is just
one of many new
condiment innovations
from Unilever.

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Supermarket Perimeter - June 2024

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