Supermarket Perimeter - June 2024 - 44

Cheese: Cross-merchandising
One-stop shopping
Other cheesemakers share Adams' enthusiasm for the power of
cross-merchandising.
" Cross-merchandising is a huge key to success in marketing our
products, " said Elle (Fearing) Williams, director of sales and brand
development for Carr Valley Cheese. " Consumers want ease when it
comes to dining and entertaining, so offering a one-stop-shop, in a
sense, helps facilitate that experience. "
With so much information consumed in 15-second bites, it's crucial
to make sure your pairings of cheese with other items is " fast and
simple, " she added.
One of Carr Valley's most successful cross-merchandising successes
was with its famous Bread Cheese.
" We had the Bread Cheese placed in the cooler alongside readyto-grill
skewers and small George Foreman grills, " Williams said. " It
visually gives consumers one way to enjoy the product, and with a
corresponding deal, it's a no brainer. "
Carr Valley has also implemented smaller cross-promotions during
demos in-store. These have included crackers with its cheese spreads,
hot honey with its Penta Crème Blue and fruit preserves with its
Bread Cheese.
The key to working with retailers on successful cross-merchandising
programs, Williams said, is flexibility.
" We work with retailers one-on-one to create a unique marketing
plan to fit their customers. We're flexible and happy to work on new
ideas to make sure it's successful, and with our extensive product line,
there are endless opportunities for cross-merchandising. "
Cross-merchandising is definitely on the rise, Williams said. Carr
Valley sees brands working together more and more, and it creates a
new avenue to increase sales.
Wheel of
(merchandising)
fortune
Carlson AirFlo's Cheese Wheel display is custommade
for cross-merchandising in retail fresh
departments. The display offers standout options
for cross merchandising or accent merchandising
of cross departmental products, according to the
company.
Retailers can display cheese pairings with fruit
and vegetables for dinner ideas, increasing sales in
both categories and developing relationships with
customers as expert suggestions.
Features of the unit include:
* Specifically designed to integrate seamlessly
into eurotables, produce tables and base
merchandising options.
* Durable powder coated steel construction.
* Adjustable wing nuts at two point locations for
greater flexibility, making shelf adjustable to be
flat or angled.
* Top surface features half inch edge height to
keep product in place.
44 - JUNE 2024
supermarketperimeter.com
Branded
products like Carr
Valley's Budweiser
spreads make crossmerchandising
even
easier.
Carr Valley, Carlson AirFlo

http://www.supermarketperimeter.com

Supermarket Perimeter - June 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2024

Supermarket Perimeter - June 2024 - Intro
Supermarket Perimeter - June 2024 - FC1
Supermarket Perimeter - June 2024 - FC2
Supermarket Perimeter - June 2024 - 1
Supermarket Perimeter - June 2024 - 2
Supermarket Perimeter - June 2024 - 3
Supermarket Perimeter - June 2024 - 4
Supermarket Perimeter - June 2024 - 5
Supermarket Perimeter - June 2024 - 6
Supermarket Perimeter - June 2024 - 7
Supermarket Perimeter - June 2024 - 8
Supermarket Perimeter - June 2024 - 9
Supermarket Perimeter - June 2024 - 10
Supermarket Perimeter - June 2024 - 11
Supermarket Perimeter - June 2024 - 12
Supermarket Perimeter - June 2024 - 13
Supermarket Perimeter - June 2024 - 14
Supermarket Perimeter - June 2024 - 15
Supermarket Perimeter - June 2024 - 16
Supermarket Perimeter - June 2024 - 17
Supermarket Perimeter - June 2024 - 18
Supermarket Perimeter - June 2024 - 19
Supermarket Perimeter - June 2024 - 20
Supermarket Perimeter - June 2024 - 21
Supermarket Perimeter - June 2024 - 22
Supermarket Perimeter - June 2024 - 23
Supermarket Perimeter - June 2024 - 24
Supermarket Perimeter - June 2024 - 25
Supermarket Perimeter - June 2024 - 26
Supermarket Perimeter - June 2024 - 27
Supermarket Perimeter - June 2024 - 28
Supermarket Perimeter - June 2024 - 29
Supermarket Perimeter - June 2024 - 30
Supermarket Perimeter - June 2024 - 31
Supermarket Perimeter - June 2024 - 32
Supermarket Perimeter - June 2024 - 33
Supermarket Perimeter - June 2024 - 34
Supermarket Perimeter - June 2024 - 35
Supermarket Perimeter - June 2024 - 36
Supermarket Perimeter - June 2024 - 37
Supermarket Perimeter - June 2024 - 38
Supermarket Perimeter - June 2024 - 39
Supermarket Perimeter - June 2024 - 40
Supermarket Perimeter - June 2024 - 41
Supermarket Perimeter - June 2024 - 42
Supermarket Perimeter - June 2024 - 43
Supermarket Perimeter - June 2024 - 44
Supermarket Perimeter - June 2024 - 45
Supermarket Perimeter - June 2024 - 46
Supermarket Perimeter - June 2024 - 47
Supermarket Perimeter - June 2024 - 48
Supermarket Perimeter - June 2024 - 49
Supermarket Perimeter - June 2024 - 50
Supermarket Perimeter - June 2024 - 51
Supermarket Perimeter - June 2024 - 52
Supermarket Perimeter - June 2024 - 53
Supermarket Perimeter - June 2024 - 54
Supermarket Perimeter - June 2024 - 55
Supermarket Perimeter - June 2024 - 56
Supermarket Perimeter - June 2024 - 57
Supermarket Perimeter - June 2024 - 58
Supermarket Perimeter - June 2024 - 59
Supermarket Perimeter - June 2024 - 60
Supermarket Perimeter - June 2024 - 61
Supermarket Perimeter - June 2024 - 62
Supermarket Perimeter - June 2024 - 63
Supermarket Perimeter - June 2024 - 64
Supermarket Perimeter - June 2024 - 65
Supermarket Perimeter - June 2024 - 66
Supermarket Perimeter - June 2024 - 67
Supermarket Perimeter - June 2024 - 68
Supermarket Perimeter - June 2024 - 69
Supermarket Perimeter - June 2024 - 70
Supermarket Perimeter - June 2024 - 71
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Supermarket Perimeter - June 2024 - 73
Supermarket Perimeter - June 2024 - 74
Supermarket Perimeter - June 2024 - 75
Supermarket Perimeter - June 2024 - 76
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https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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