Supermarket Perimeter - June 2024 - 58

Produce
Fresh-cut
By Andy Nelson
FRESH-CUT VEGETABLES HIT THE SWEET SPOT for two of the most
dominant consumer trends: health and convenience.
Gold Coast Packing's fresh-cut vegetable products have always tilted
heavily toward foodservice. But in recent years, the company has seen
its retail footprint grow significantly, said Robb Bertels, vice president of
sales and marketing.
" Consumers are more familiar now " with the broccoli, cauliflower,
brussels sprouts, cilantro and other vegetables Gold Coast specializes
in, Bertels said. " Maybe they've tried grilled brussels sprouts in a
restaurant and they think, 'I can do that at home.' "
Gold Coast's value-added veg products for retail come in packs as
small as 10 ounces or as large as 2 pounds. Broccoli florets are the
top seller, but demand is also strong for cauliflower florets, chopped
cilantro, brussels sprouts and other products.
Gold Coast is happy to mix and match products - combination
broccoli/cauliflower floret packs, stir fry or slaw mixes that may add
snow peas, napa cabbage or shredded radish to the company's staple
58 - JUNE 2024
products - or do whatever else its customers want or the market
demands, Bertels said.
" We have a product development team, which is pretty interesting
for a company of our size. It's a great resource. We try to stay
on top of consumers trends, flavors, new items, and we're very
customer-centric. "
Gold Coast is happy to pack under its own brand or in a retailer's
private label, he added. Private label is a rapidly growing category for
the company.
While the price gap between national and private label brands has
shrunk for many products in recent years, Bertels guesses that inflation
is likely a reason why some of Gold Coast's customers are requesting
more private-label product, which many consumers perceive as being a
value purchase.
Despite high food prices, Gold Coast has enjoyed " fairly steady sales, "
Bertels said. That's largely because, as high as retail prices are, they're
still significantly lower than the cost of eating out, he said.
supermarketperimeter.com
Gold Coast, Lipman
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Supermarket Perimeter - June 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - June 2024

Supermarket Perimeter - June 2024 - Intro
Supermarket Perimeter - June 2024 - FC1
Supermarket Perimeter - June 2024 - FC2
Supermarket Perimeter - June 2024 - 1
Supermarket Perimeter - June 2024 - 2
Supermarket Perimeter - June 2024 - 3
Supermarket Perimeter - June 2024 - 4
Supermarket Perimeter - June 2024 - 5
Supermarket Perimeter - June 2024 - 6
Supermarket Perimeter - June 2024 - 7
Supermarket Perimeter - June 2024 - 8
Supermarket Perimeter - June 2024 - 9
Supermarket Perimeter - June 2024 - 10
Supermarket Perimeter - June 2024 - 11
Supermarket Perimeter - June 2024 - 12
Supermarket Perimeter - June 2024 - 13
Supermarket Perimeter - June 2024 - 14
Supermarket Perimeter - June 2024 - 15
Supermarket Perimeter - June 2024 - 16
Supermarket Perimeter - June 2024 - 17
Supermarket Perimeter - June 2024 - 18
Supermarket Perimeter - June 2024 - 19
Supermarket Perimeter - June 2024 - 20
Supermarket Perimeter - June 2024 - 21
Supermarket Perimeter - June 2024 - 22
Supermarket Perimeter - June 2024 - 23
Supermarket Perimeter - June 2024 - 24
Supermarket Perimeter - June 2024 - 25
Supermarket Perimeter - June 2024 - 26
Supermarket Perimeter - June 2024 - 27
Supermarket Perimeter - June 2024 - 28
Supermarket Perimeter - June 2024 - 29
Supermarket Perimeter - June 2024 - 30
Supermarket Perimeter - June 2024 - 31
Supermarket Perimeter - June 2024 - 32
Supermarket Perimeter - June 2024 - 33
Supermarket Perimeter - June 2024 - 34
Supermarket Perimeter - June 2024 - 35
Supermarket Perimeter - June 2024 - 36
Supermarket Perimeter - June 2024 - 37
Supermarket Perimeter - June 2024 - 38
Supermarket Perimeter - June 2024 - 39
Supermarket Perimeter - June 2024 - 40
Supermarket Perimeter - June 2024 - 41
Supermarket Perimeter - June 2024 - 42
Supermarket Perimeter - June 2024 - 43
Supermarket Perimeter - June 2024 - 44
Supermarket Perimeter - June 2024 - 45
Supermarket Perimeter - June 2024 - 46
Supermarket Perimeter - June 2024 - 47
Supermarket Perimeter - June 2024 - 48
Supermarket Perimeter - June 2024 - 49
Supermarket Perimeter - June 2024 - 50
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Supermarket Perimeter - June 2024 - 58
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Supermarket Perimeter - June 2024 - 60
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Supermarket Perimeter - June 2024 - 75
Supermarket Perimeter - June 2024 - 76
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