Supermarket Perimeter - June 2024 - 67

78% of
That echoes across diverse demographics, with
widespread acknowledgment of seafood's health
benefits.
Retailers can highlight the benefits of seafood as a
heart-healthy choice, high-quality protein and source
of beneficial Omega-3s, emphasizing the Dietary
Guidelines for Americans, which recommends
consuming two servings of seafood weekly, FMI
recommends.
In addition to nutrition, 74% of seafood shoppers
value sustainability when choosing their primary
seafood store, suggesting that retailers who address
pricing concerns while offering a sustainable, quality
product will cultivate loyal seafood consumers for
years to come.
" This report illuminates the nuanced motivations
frequent
seafood
consumers
prioritize
nutrition
and health.
74% of seafood
shoppers value
sustainability
behind Americans' seafood consumption habits, " said
Steve Markenson, vice president of research & insights
for FMI. " While price remains a factor, it's encouraging
to see a strong preference for seafood even when cost
barriers are removed. This speaks volumes about the intrinsic value
consumers place on seafood's nutritional benefits and underscores the
importance of retailers prioritizing quality and sustainability to meet
consumer expectations. "
when choosing
their primary
seafood store.
A complex picture
Despite relatively flat prices for seafood in 2023, seafood
unit sales are now back to 2019 levels, according to FMI.
And while many other food prices rose due to
inflation, seafood dollar and unit sales were down in
2023 for the second year in a row.
Other departments around the grocery store were
also down in units, but dollar sales grew in these
departments as a result of inflation.
" These relatively more favorable prices are an
opportunity for seafood, " according to the report. " Price
is growing in importance among seafood consumers
in their decision of where they shop for seafood.
Once in-store, quality is still the number one factor in
selecting seafood, but price has an increasing impact. "
Despite the lower prices, many consumers perceive
seafood as being expensive, with some saying seafood
is a luxury or an indulgence.
Cost-effective deli prepared seafood products like
sushi performed better in 2023 than fresh and frozen
seafood. Even with one to two percent decreases in costs in 2023, fresh
and frozen seafood experienced decreases in unit sales.
" The perception of being a more cost-effective option helped grocery
seafood keep dollar sales on par with 2022, " according to FMI.
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