Supermarket Perimeter - March 2021 - 19

Diversifying our pretzel offerings and packaging
gave us a broader customer base as we learn from both
our retail and foodservice consumer trends. "
Gary Gottenbusch, president of Ditsch USA

customers. The Gottenbusch family has been preparing fresh baked
goods since the 1800s. Great grandfather George started out in
Muenster, Germany, driving a horse-drawn wagon door to door selling
his fresh baked goods. His son, George, attended Germany's most
recognizable baking school and received his " Konditor Meister " status as
Master Pastry Chef.
By the early '50s, George opened Café Servatii, next to St. Servatii
Church - named after an Italian saint - on Servatii Platz, in the heart
of Muenster. His son Wilhelm followed in his footsteps. He earned his
Master Status, traveled the world, working in Australia, Poland and on an
international freighter before settling in Cincinnati.
Emerging technology allowed Gary Gottenbusch to start a new,
separate wholesale business called Pretzel Baron, which has just begun
to take the family's signature premium Bavarian pretzels across the
nation through foodservice chains, retail in-store bakery/deli and even
through private label and co-manufacturing channels.
The emergence of European pretzel-tying equipment helped fulfill
an aspiration that goes back three decades to when he attended AIB
International, where he began marrying baking's art and science in his
mind. It is worth noting that Gottenbusch is among a select group of

Certified Master Bakers
in the United States.
Gary Gottenbusch
apprenticed in Germany
and continued his training
and earned his Master
Baker Certification in 2001. He
is the third Gottenbusch to reach
this level.

Building pretzel demand
His original plan was to supply soft pretzels to the family's Servatii
Pastry Shop retail bakeries in the Cincinnati region, as well as for local
supermarkets and outdoor festivals under the Pretzel Baron brand,
the original name for the company. Ultimately, the bakery began
serving foodservice distributors, supermarket delis, private label and
co-manufacturing clients who were clamoring for the signature
Bavarian pretzels.
In 2017, Gottenbusch sold the company to Valora Group, a Swiss retail
holding company that partnered Pretzel Baron with Brezelbäckerei

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