Supermarket Perimeter - March 2021 - 20

Bakery: Artisan pretzels

Whole wheat

healthy
goodness

Ditsch GmbH, Germany's largest pretzel producer, and gave birth to the
company's current name, Ditsch USA.
The Mainz, Germany-based company operates three production
bakeries serving more than 200 pretzel shops throughout Germany
and beyond. It also ships its frozen dough pretzels internationally
throughout Europe and as far away as Japan.
Today, Ditsch USA produces about 80 SKUs of frozen, par-baked soft
pretzels for foodservice, in-store bakery/delis, retailers, and even other
bakeries and food manufacturers. It specializes in everything from mallstyle pretzels and difficult-to-automate items to gourmet snacks and
signature, custom-made products specially formulated by Gottenbusch.
More recently, new equipment included flow wrappers, baggers and
other systems that paved the way for Ditsch USA to serve the new retailready packaging that its customers are now requesting for food safety
reasons.
That move found itself on a fast track in a matter of days. Like many
wholesale bakers, Ditsch USA scrambled to diversify its business and
adjust its operation in a matter of weeks. The company worked with
customers to shift from bulk to bagged or individually wrapped.

Whole Wheat Flours:
hard red spring
wheat, these flours are ideal for use
in whole wheat breads and rolls or,
when blended, for variety breads.
Our whole-wheat flours are available
in fine, medium, and coarse, in 50
lb. and 100 lb. bags. Available in 50
lb. bags are crushed, cracked and
rolled/flaked wheat. White Whole
Wheat is also available.

Discover the North Dakota Difference
Call 1-800-538-7721 * www.ndmill.com
20 - MARCH 2021

FSSC 22000 C E R T I F I E D

Ditsch USA offers twisted pretzels, bites, buns, sticks and new giant
sliced sandwich pretzels for delis. Filled products are emerging - but
still too early to tell, said Gottenbusch. " We are confident in our range
now and the developments to come. "
Individually wrapped products require different packing processes,
equipment and, above all, food safety concepts.
" The next person who opens the product is the consumer, "
Gottenbusch said. " This thinking has always been part of our culture,
and so it was a relatively easy step for us to transition. "
He describes the current state of consumer demand.
" Our pretzels and bites packaged retail ready have been surging in
demand, " he said, " while our self-service pretzels and rolls sold open
have declined dramatically. This reflects the current consumer trends
in reduced store visits and living with COVID environment. Towards
summer I expect this to change again as consumer confidence in their
shopping and lifestyle choices re appears in line with vaccine rollouts.
We are seeing consumer habits change at a faster pace than in a
longtime. "
Ditsch has been baking pretzels for over 100 years and is a global
brand being sold throughout the world. The United States is a new
market for the brand.
" We started selling Ditsch branded pretzels in 2017 and are now
available in every state, " Gottenbusch said. " Our focus is on bringing
great tasting pretzels to everyone - our brand journey is developing
well in the industry as a reliable partner, and also in foodservice and
retail. Don't forget we will still be here in another 100 years - our
journey is focused on growing the market overall. "
And he believes the pretzel category will continue to grow over the
next 5 years.
" The product range we see coming, the uses and the desire to bring
new tastes and combinations as foodservice restarts give us a positive
outlook going forward, " he explains. " We continue to add capacity and
innovation coupled with creative packaging. "

UNIQUE SNACKS

Current production processes


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Supermarket Perimeter - March 2021

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