Supermarket Perimeter - March 2021 - 22

Bakery & Deli
Placon
continues
to see strong
demand for
tamper-evident
packaging.

PACKAGING
Delivering on convenience,
performance, cost and sustainability
BY JENNIFER BARNETT FOX

Anchor and
other suppliers
are making
changes to adapt
to surging use
of ecommerce.

22 - MARCH 2021

shift from a grab-and-go mindset to growing ecommerce reliance,
expectations will reflect the need for food to reach home looking and
tasting as great as it did instore. Creating these experiences makes
packaging a critical element, said Kurt Richars, director of marketing,
Anchor Packaging, St. Louis.
" Beyond protecting food, packaging is a way to help reach customers
wherever they shop, and it offers operators a way to protect their brand
with a better customer experience and with greater flexibility to meet
their customers' needs, " Richars continued. " Retailers can use packaging
to convey safety and cleanliness, create appealing presentations and
maintain food quality longer - all benefits that are more important than
ever to consumers. "

Shopper driven
An additional tool to help brands connect and engage with consumers
could include the availability of smart and connected packaging.
Working with Chicago-based Mintel, TC Transcontinental Packaging,
Montreal, Canada, predicts evolutions in consumer attitudes and
behaviors.
" Consumers are very aware of the growing global concerns, such
as the environment and the impact packaging have on our planet, "
said Rebecca Casey, senior vice president, strategy and marketing,
TC Transcontinental Packaging. " High product-to-package ratio will

supermarketperimeter.com

PLACON, ANCHOR, NOVOLEX

THE PACKAGED FOOD INDUSTRY IS ON A NEW TRAJECTORY, and
food packaging manufacturers have had a front row seat to the many
dramatic changes and challenges over the past year. With continued
assimilation to the rapid changes and demand for packaged food at
an all-time high, consumers are settling into new routines with higher
expectations regarding what packaging can and should do.
" The pandemic has reprioritized food safety as the No. 1 concern
for consumers, " said Paul Frantz, president of Novolex Food & Delivery
segment, Hartsville, S.C. " They want to protect their own health and the
health of those around them and we see that reflected in the products
that are flying off the shelves. "
But that doesn't mean any kind of packaging will do. Today's
consumer is in search of packaging offering sterility and security as well
as sustainable options optimized for reuse and recycling. As consumers


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Supermarket Perimeter - March 2021

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