Supermarket Perimeter - March 2021 - 24

Bakery & Deli: Packaging

Nextera and
other suppliers
are meeting the
packaging needs
of today's smaller
households.

Consider the factors
Such hurdles can prompt some to blaze their own path. J. Skinner
Bakery, Omaha, Neb., is working with its plastics partner to brainstorm
creative ways to reduce the amount of plastics used in the packaging of
its Danish strips and rings, strudels and sweet rolls.
" Unique looking packaging is definitely a selling point, but at the end
of the day it's what
consumers don't see
that will have a heavier
influence on their
opinion of your brand, "
said David Skinner,
marketing manager,
J. Skinner Bakery. " If a
brand has packaging
24 - MARCH 2021

components that are sustainability conscious, the marketer really needs
to push that benefit. "
By looking closer at its sustainability, the company reduced costs on
some of its components, finding a simple reduction on the package
size can produce a snugger fit and lowering the gauge could save on
shipping and packaging costs. As the company develops its next line of
products, they have moved away from larger formats and have reduced
packaging counts.

Next steps
Notwithstanding the many unknowns, consumers and producers alike can
anticipate a global shift to eliminate non-recycled plastics and encourage
the use of plastics that allow better recycling rates and eliminate or change
complex combinations of packaging materials, according to PMMI's
Packaging Sustainability: A Changing Landscape 2020 report.
Additionally, Casey predicted science will also help debunk myths
and fears consumers have related to plastic packaging and that more
brands will commit to consumer education related to the value of
plastic and all packaging, helping consumers play a responsible role in
recycling. Richars suggested successful operators view packaging less
as a supply expense and more of an investment in customer satisfaction
and future demand.
" Successful retailers will use packaging to protect taste and their
customers' experience as a way to grow revenue, " Richars concluded.
" Shifting package planning from cost-based discussion to finding
solutions that deliver on higher customer expectations will drive this
success. By creating appealing displays and shifting to eco-friendly
options, consumers can reuse and easily recycle, helping retailers and
brands to exceed customer expectations and win. "

supermarketperimeter.com

NEXTERA, J. SKINNER

These designs are a departure from previous trends for upscale
packaging that often included containers with a black base and clear lid.
Because black colorants absorb light used by optical sorting sensors at
recycling facilities, the sensors cannot " see " the plastic and determine
recyclability. As several municipalities declare black plastics no longer
recyclable, brands are pivoting to colors of white, tan and clear,
VanderWerf said.
Although sustainability and its impacts are undeniably feel-good,
eco-friendly packaging including its production, use and disposal is
much more complicated than many of the consumers who demand it
realize. This is evidenced by the many places in the U.S. that still lack
the necessary infrastructure to recapture the full value of sustainable
packaging and advance a circular economy.


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2021

Supermarket Perimeter - March 2021 - 1
Supermarket Perimeter - March 2021 - 1
Supermarket Perimeter - March 2021 - 2
Supermarket Perimeter - March 2021 - 3
Supermarket Perimeter - March 2021 - 4
Supermarket Perimeter - March 2021 - 5
Supermarket Perimeter - March 2021 - 6
Supermarket Perimeter - March 2021 - 7
Supermarket Perimeter - March 2021 - 8
Supermarket Perimeter - March 2021 - 9
Supermarket Perimeter - March 2021 - 10
Supermarket Perimeter - March 2021 - 11
Supermarket Perimeter - March 2021 - 12
Supermarket Perimeter - March 2021 - 13
Supermarket Perimeter - March 2021 - 14
Supermarket Perimeter - March 2021 - 15
Supermarket Perimeter - March 2021 - 16
Supermarket Perimeter - March 2021 - 17
Supermarket Perimeter - March 2021 - 18
Supermarket Perimeter - March 2021 - 19
Supermarket Perimeter - March 2021 - 20
Supermarket Perimeter - March 2021 - 21
Supermarket Perimeter - March 2021 - 22
Supermarket Perimeter - March 2021 - 23
Supermarket Perimeter - March 2021 - 24
Supermarket Perimeter - March 2021 - 25
Supermarket Perimeter - March 2021 - 26
Supermarket Perimeter - March 2021 - 27
Supermarket Perimeter - March 2021 - 28
Supermarket Perimeter - March 2021 - 29
Supermarket Perimeter - March 2021 - 30
Supermarket Perimeter - March 2021 - 31
Supermarket Perimeter - March 2021 - 32
Supermarket Perimeter - March 2021 - 33
Supermarket Perimeter - March 2021 - 34
Supermarket Perimeter - March 2021 - 35
Supermarket Perimeter - March 2021 - 36
Supermarket Perimeter - March 2021 - 37
Supermarket Perimeter - March 2021 - 38
Supermarket Perimeter - March 2021 - 39
Supermarket Perimeter - March 2021 - 40
Supermarket Perimeter - March 2021 - 41
Supermarket Perimeter - March 2021 - 42
Supermarket Perimeter - March 2021 - 43
Supermarket Perimeter - March 2021 - 44
Supermarket Perimeter - March 2021 - 45
Supermarket Perimeter - March 2021 - 46
Supermarket Perimeter - March 2021 - 47
Supermarket Perimeter - March 2021 - 48
Supermarket Perimeter - March 2021 - 49
Supermarket Perimeter - March 2021 - 50
Supermarket Perimeter - March 2021 - 51
Supermarket Perimeter - March 2021 - 52
Supermarket Perimeter - March 2021 - 53
Supermarket Perimeter - March 2021 - 54
Supermarket Perimeter - March 2021 - 55
Supermarket Perimeter - March 2021 - 56
Supermarket Perimeter - March 2021 - 57
Supermarket Perimeter - March 2021 - 58
Supermarket Perimeter - March 2021 - 59
Supermarket Perimeter - March 2021 - 60
Supermarket Perimeter - March 2021 - rmt - 1
Supermarket Perimeter - March 2021 - rmt - 2
Supermarket Perimeter - March 2021 - rmt - 3
Supermarket Perimeter - March 2021 - rmt - 4
Supermarket Perimeter - March 2021 - rmt - 5
Supermarket Perimeter - March 2021 - rmt - 6
Supermarket Perimeter - March 2021 - rmt - 7
Supermarket Perimeter - March 2021 - rmt - 8
Supermarket Perimeter - March 2021 - rmt - 9
Supermarket Perimeter - March 2021 - rmt - 10
Supermarket Perimeter - March 2021 - rmt - 11
Supermarket Perimeter - March 2021 - rmt - 12
Supermarket Perimeter - March 2021 - rmt - 13
Supermarket Perimeter - March 2021 - rmt - 14
Supermarket Perimeter - March 2021 - rmt - 15
Supermarket Perimeter - March 2021 - rmt - 16
Supermarket Perimeter - March 2021 - rmt - 17
Supermarket Perimeter - March 2021 - rmt - 18
Supermarket Perimeter - March 2021 - rmt - 19
Supermarket Perimeter - March 2021 - rmt - 20
Supermarket Perimeter - March 2021 - rmt - 21
Supermarket Perimeter - March 2021 - rmt - 22
Supermarket Perimeter - March 2021 - rmt - 23
Supermarket Perimeter - March 2021 - rmt - 24
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com