Supermarket Perimeter - March 2021 - 31

All the retailers are selling the same heads of
lettuce, whereas your hot and fresh deli are, A) super
high margin and B) those items are what really
differentiate your assortment from others, so I highly
advocate to have all of those options online. "
Steve Paro, chief operating officer, ADC
where we can send out a message letting the customer know that we
have fresh rotisserie chickens in stock, for example, and ask if they're
interested in adding that to their basket. "
" I love the psychology of it all, " Paro noted. " You've already been
communicating with this shopper, right? So this is a person who is kind
of working and acting on your behalf to fulfill your order. When that
person reaches out and says, 'Hey, we've got fresh, hot rotisseries, fresh
off the rack, would you like one?' It's not perceived by most people as
you're trying to sell me something, it's perceived as you're just being
informative and letting me know. "

The Deli

Experience . . .

Paro said this technique has been extremely effective in helping to
get those kinds of items added.
While some retailers have been hesitant to fully embrace deli
prepared foods in the online marketplace, Paro noted that it makes
good business sense.
" All the retailers are selling the same heads of lettuce, whereas
your hot and fresh deli are, A) super high margin and B) they're your
differentiator, " Paro said. " Those items are what really differentiate
your assortment from others, so I highly advocate to have all of those
options online. "

The

© 2021 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.

Heartbeat

Of Your

(845) 331-2111Ř www.delibuddy.com

Store™


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Supermarket Perimeter - March 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2021

Supermarket Perimeter - March 2021 - 1
Supermarket Perimeter - March 2021 - 1
Supermarket Perimeter - March 2021 - 2
Supermarket Perimeter - March 2021 - 3
Supermarket Perimeter - March 2021 - 4
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Supermarket Perimeter - March 2021 - rmt - 1
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