Supermarket Perimeter - March 2021 - 32

Deli

DESPITE COVID'S IMPACT, the pizza category has held its own in the
grocery perimeter, said Trey Pick, associate brand manager for Hormel
Deli Solutions, a division of Austin, Minn.-based Hormel Foods.
" We've seen demand for pizza staying steady or growing in the
deli prepared foods area, even as the current situation has changed
consumer shopping habits, " Pick said.
That said, the impact of the pandemic is real. Many retailers that
served pizza-by-the slice or made-to-order pizzas shifted to more of
a take-and-bake pizza model, Pick said. And retailers that had a more
established take-and-bake pizza program pre-COVID-19 are continuing
to see great demand.
When it comes to current trends in the pizza world as a whole, two
stand out to Pick.
One, pepperoni remains the king of pizza toppings and has seen
growth in the prepared foods category throughout the pandemic.
32 - MARCH 2021

Fortunately for Hormel, Pick said, the company has a huge portfolio of
pepperoni solutions.
" Everything from lay flat pepperoni to cup and char pepperoni, all in
several varieties, flavor profiles, sizes and slice thicknesses, " he said. " We
are also continually sourcing consumer insights and innovating in this
space to stay ahead of upcoming consumer trends. "
The second big trend Hormel is tracking is the willingness of retailers
to get creative to elevate their pizza offerings with differentiated
toppings - everything from globally inspired pizzas to " out of the box "
toppings like chorizo, sliced meatballs, prosciutto, or pulled pork.
Hormel's pizza solutions for grocery prepared foods sections includes
products from both the company's Hormel and Fontanini brands.
" We offer solutions to help retailers enhance their current offerings or
even create a complete and customizable pizza program, " Pick said. " We
are a leader in the pizza toppings category and offer a vast portfolio of

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Pizza

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Supermarket Perimeter - March 2021

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