Supermarket Perimeter - March 2021 - 34

Meat & Poultry

Grilling
season
GRILLING IS THE PERFECT PANDEMIC COOKING SOLUTION. It
gets people outside, and it provides new options for home cooks who
are tired of cooking the same 'ol, same 'ol in their indoor kitchens.
Fortunately for them, suppliers are there to meet the need with new
products perfect for grilling.
Westminster, Colo.-based Panorama Organic Grass-Fed Meats is
timing three product releases specifically with grilling season in mind,
said Kay Cornelius, the company's general manager.
" Hamburgers, hot dogs and sausages are all-time summertime
grilling favorites, so we are launching these just in time for summer
barbeques, " she said. We also offer a full line of steaks at retailers across
the country. "
A steak favorite for grillers, Cornelius believes, is Panorama's
seasoned steaks. No need for fancy recipes, she said: Panorama has
done the job for consumers with a classic twist on a Himalayan salt and
gourmet pepper seasoned steak line and harissa-seasoned steaks.

Hot dogs are
just one of three
product releases
Panorama is
targeting for
grilling season.

34 - MARCH 2021

" Harissa is one of the hottest
flavor trends in 2021, " Cornelius
said. " No recipes, no extra
ingredients - simply
open the package
and put it on the grill. "
Three factors are dovetailing
to make organic and grassfed beef a popular grilling choice,
Cornelius said: the surge in learning
how to cook, buying foods that are good for
health and well-being, and choosing meats that
have a positive impact on climate and US ranchers.
" Panorama is perfectly positioned to meet all of these needs, " she
said. " People are looking for healthy grilling options - and they want
to know their purchases affect family ranchers and the environment
right here in the United States. This has caused incredible growth in the
popularity of organic grass-fed beef.
This summer, through Panorama's #grassfedchallenge social media
campaign and its Panorama Perspective magazine, which is full of
recipes designed specifically for grass-fed beef (it cooks faster so
time and temps are adjusted), the company has a great opportunity,
Cornelius said, to show how cooking grass-fed beef is easier,
adventurous and more convenient and also helps support better health
and grassland conservation.
The commitment to food-as-medicine and good-for-the-planet has
created a growing category that retailers want and need, she added.
Not only does Panorama have products that its core grass-fed and
organic user traditionally use, the company is also launching products
for what Cornelius calls the " grass-fed-curious " consumer.

supermarketperimeter.com

JOSHUA RESNICK, PICTURE PARTNERS - STOCK.ADOBE.COM; PANORAMA

BY ANDY NELSON


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2021

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