Supermarket Perimeter - March 2021 - 39

REVOL GREENS ADDS TEXAS
TO EXPANSION PL ANS
BY EMILY PARK

Owatonna, Minn.-based Revol Greens has closed
a $68 million funding round that will fund the
construction of the company's third facility - a
20-acre phase of a planned 80-acre facility in Texas.
The latest funding round led by Equilibrium Capital
brings the company's financing total to $215 million
as it works to build its portfolio to five locations in five
years. With facilities in three states, Revol is building
a regional network of high-tech greenhouses that will
initially supply 33 million pounds of greens annually
and reach a third of the US population within 24 hours
of harvest.

during the winter months, has prompted more retailers to get behind
the program, Veillon said. And Pure Flavor provides merchandising and
marketing support with display bins that help retailers raise awareness
for the product. The company also invests significantly in what
Veillon calls " geo-specific content " targeted to specific regions to raise
awareness for brand, product, and retail availability
" Reducing food miles is a tremendous opportunity to get fresher
product to market faster, " Veillon said. " Limiting the distance that fresh
fruits and vegetables must travel benefits the consumers who buy on a
regular basis. "
Sustainably growing vegetables in high tech greenhouses ensures a
consistent supply, he added, and as a vertically integrated greenhouse
company, Pure Hothouse also has a family of growers that are
strategically located throughout North America - in addition to its own
Georgia facility - which allows the company to remove the seasonality
of certain items.
" All of our greenhouse grown vegetables are available year-round
with regional program producing at different times of the year, " he said.
" People want consistency of supply. Fields can only produce so much,
but for a sustainable growing strategy employed by a greenhouse
grower, the plant will continue to produce product like clockwork:
consistent size, quality, flavor, and of course, availability. "

" Revol has spent three years bundling technology,
applications, recipes and data in a Minnesota climate
where temperature and humidity reach extremes, " said
Mark Schulze, chief executive officer of Revol Greens.
" We are confident that we can deploy our technology
anywhere on the planet. Our team has unparalleled
experience in designing and deploying controlled
environment agriculture (CEA) technology, and with
Equilibrium at our side, we have become very efficient
at doing so. By the end of next year, Revol will be the
world's largest indoor lettuce producer. Our goal is to
lead the agtech revolution in leafy greens. "
Revol Green's greenhouses use a climate-controlled
environment that utilizes closed-loop hydroponics to
eliminate potentially harmful runoff seen in traditional
field-grown greens. The greenhouse method provides
80% of needed sunlight, optimizing inputs needed for
plants to grow and limiting waste of resources.
The new funding announcement follows Revol's recent
expansion in Minnesota, along with a new facility in
Tehachapi, Calif. The company also released three new
products in July including Romaine Twins, Green Leaf
Crunch and Power Up Blend, bringing Revol Green's
product portfolio to 10 varieties.
MARCH 2021 - 39



Supermarket Perimeter - March 2021

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