Supermarket Perimeter - March 2021 - 45

increase as both growers and retailers work to restore supplies,
Goldfield said, though there will be no changes in quality during
this period.
Sales of fresh fruit were up in the earliest months of COVID-19 in 2020
as shoppers stocked up in anticipation of bare supermarket shelves.
As Dole has been able to work with its growers, retailers and other
partners to ensure a continuous supply of fresh produce throughout the
pandemic, demand has returned to normal, although public feedback
and engagement in the topic remains high, Goldfield said.

Health-minded consumers stoke demand
COVID has made consumers more conscious than ever of healthful
foods and, in particular, healthful foods that have long shelf lives. Citrus,
Ward said, is a perfect fit.
" Consumers are looking for foods with vitamin C content, shelf
stability and versatility, which is citrus in a nutshell. Overall, we continue
to see strong momentum across the category. "
Gearing up for the spring programs, Mother Nature has been
" reasonably kind to us, " Ward said. Quality and size structure have been
good, and crop volumes are up this year across most varieties.
" Heading into spring, we continue to see double-digit navel and
grapefruit dollar sales growth, which is an indicator that the demand
for citrus is still strong as shoppers look for vitamin C-enriched fresh
produce. "

Sunkist recently commissioned a study to understand who was
buying citrus and why, and recipes were among the top three reasons,
Ward said.
" Citrus shoppers continue to look for inspiration online, so we are
thrilled to share our new recipe page on sunkist.com and the citrus
calendar revealing daily recipe inspiration to consumers in North
America, " she said.
Retailers have an excellent opportunity to promote their favorite
varieties with several different merchandising and shopper marketing
vehicles offered by Sunkist for all of its varieties, Ward added.
As the co-op gets ready to welcome back its delicious Gold Nuggets,
for instance, it has a new packaging option for larger-sized fruit-a
4-pound carton that delicately holds ten pieces.
And with California grapefruit season just around the corner, Sunkist
has bright, fruit-forward packaging to support the increased demand
for bagged grapefruit. One of the co-op's 5-pound bag options features
a vitamin C callout on the front and recipe inspiration on the back to
speak to primary drivers in grapefruit sales. Also new at Sunkist, the
co-op is building its organic lime program to expand its already robust
organic citrus portfolio, Ward said. Also notable on the organic front is
the beginning of Sunkist's organic California Star Ruby grapefruit in May.
" We're excited to debut our new organic packaging in 2021 that
features the Sunkist lollipop, and the design extends to cartons, giro
bags, secondary display bins, and headers. "

NE W B U S I NE S S

REMODEL

REMODEL

3 BAG
Final-Weight
Scale Shelf

System

beyondsmartdeli.com
Covered by one or more of the following U.S. Patents:
5,330,064; 5,386,787; 5,471,922; 5,503,087; 5,628,522;
5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757;
6,974,042; 7,419,063; 9,440,667; D480,528; D481,513.
Other U.S. & foreign patents pending.

Beyond Smart™

DELI

(845) 331-2111 delibuddy.com

© 2021 M&E Mfg. Co., Inc.
Trademarks property
of M&E Mfg. Co., Inc.


http://www.sunkist.com http://www.beyondsmartdeli.com http://www.delibuddy.com

Supermarket Perimeter - March 2021

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Supermarket Perimeter - March 2021 - 1
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