Supermarket Perimeter - March 2021 - 52

SPOTLIGHT

A product that lasts

CraftMark releases
thaw-and-sell cookie bites
Indianapolis-based CraftMark Bakery's newest product
comes pre-packaged and ready to thaw and sell. The
Thaw & Sell Cookie Bites come in Chocolate Chip, Candy (color-coated chocolate candies and chocolate chips)
and Rainbow Sprinkles (multi-colored jimmies mixed
throughout a birthday cake-flavored cookie base).
Packaged in tamper-evident tubs and pre-labeled with
colorful wrap around labels, the cookie bites offer a
fresh-baked appearance and texture. Packed in onepound tubs, the small bite-sized format expands cookie
occasions to all-day snacking.
" Parents are looking for bite-sized options that offer portion control (bite size) and resealable packaging, " according to CraftMark. " In the age of COVID, comfort foods
have taken center stage as consumers look for foods that
make them feel good during these stressful times. "

While the overall instore bakery
category has taken a hit amid
the pandemic, cookies offer a
longer shelf-life that can help the
category recover, according to
Lenexa, Kan.-based, ingredient
and bakery solutions provider
Corbion.
" Throughout the pandemic,
consumer buying habits have
focused on products that
will help stock their pantries, "
according to Corbion. " Cookies
can help the [bakery] category

recover since they offer diverse
and customizable options that
can hold for extended periods
in their pantry without worry
about losing quality of freshness.
Multipack options are great
because they offer consumers
variety. "
From stabilizers to emulsifiers
and other fortification
ingredients, Corbion offers a
variety of products and solutions
that can support commissaries
and central kitchen customers
in efforts to meet consumer
demands for quality and
freshness.
Corbion's stabilizing products
for icing can help keep cookies
looking good and maintain flavor
longer, and bakers can use some
of the company's versatile mixes
and bases to make new and fun
cookie flavors and styles that
meet consumer flavor trends.

Cream filled cookies,
like Whoopie Pies, are
very popular. Again,
Unifiller equipment can
be used to portion the
cookies and the fillings. "
Terry Neithercut, Unifiller

and extremely easy to clean (no
tools). Gourmet cookie pucks are
perfect to be made ahead and
frozen - then baked as required
attracting customers to the
bakery to make their purchase. "
Unifiller has also worked with
Apex Motion Control to release
the Baker-Bot, a versatile robotic
bakery assistant that can be easily
integrated into a new or existing
production line.
Made for decorating cookies
and cakes, the Baker-Bot can
52 - MARCH 2021

easily detect cookies for precise
product application, thus
ensuring consistent and exact
decorations every time. Apex
Motion Control has created
a continuous pumping and
automated decorating system
that not only decorates but is also
capable of stacking trays in a very
small footprint.
" Growth and demand for
equipment that helps automate
labor-intensive and repetitive
tasks has been on the rise for

CRAFTMARK BAKERY, UNIFILLER

years, " said Martin Riis, director
of sales and marketing at Apex.
" Now, with our new industry
challenges, bakery and food
manufacturers alike are often
running shifts with limited
labor and resources to get their
products into the hands of
consumers. "



Supermarket Perimeter - March 2021

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