Supermarket Perimeter - March 2021 - 58

fresh

TAKES
What retail meat industry
trend are you most
excited about in 2021?

Consumers' concerns
about the environment
have increased, with
a majority indicating
sustainability is
important to them. By
seizing the opportunity
to tell the stories,
share the huge strides
that have been made
over the last few
decades and talk about
the efforts that are
underway, all involved
can get credit for not
only the sustainability
efforts that are in play
but also for being more
transparent.
DANETTE AMSTEIN,
principal, Midan Marketing

58 - MARCH 2021

We are excited about
the opportunity for
retailers to meet the
consumer demand for
transparency in meat
products. This trend
offers retailers the
ability to use robust
traceability tools to
verify their supply chain
and differentiate their
consumer offerings
with information about
a product's source
of origin and other
important values,
such as sustainability
and welfare.
KENT PARTIDA,
senior vice president of
sales, IdentiGEN, part of
Merck Animal Health

Consumers are more
interested than ever in
the story behind their
meat-where it came
from, who produced
it and how. I'm excited
that people are taking
note of claims on
meat packages and
digging deeper into
the specifics, including
what exactly humanely
raised or sustainably
produced means
and how a brand is
supporting a better
food system.
DREW CALVERT,
vice president of prepared
pork, Niman Ranch

supermarketperimeter.com

The ways in which the
increase in omnichannel consumer purchase
patterns (click-and-collect, online delivery) has
opened the door for the
acceptance of different
packaging options. With
online shopping at unprecedented levels due
to the pandemic, meat
packaged in shelf-stable, vacuum sealed
formats have become
commonplace. Consumers are beginning to
understand the benefits
of beef and pork sold in
this type of packaging.
KENT HARRISON,
vice president marketing
and premium programs,
Tyson Fresh Meats

With so many more
meals cooked at home
these days, the initial
enthusiasm for scratch
cooking is rapidly
waning. Instead, the
majority of consumers
has adopted a mix and
match system in which
consumers cook some
items from scratch and
pair them up with heatand-eat or ready-to-eat
items. Meat is often the
scratch item (though
value-added has a bright
future). This has fueled
a huge appetite for
sides, particularly those
merchandised in the
meat department.
ANNE-MARIE ROERINK,
president, 210 Analytics LLC

CIENPIESNF - STOCK.ADOBE.COM

WE ASKED 5 INDUSTRY LEADERS...


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Supermarket Perimeter - March 2021

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