Supermarket Perimeter - March 2021 - 6

WIRE
Survey: even
with vaccines,
consumers still
taking precautions
As COVID-19 vaccines
are distributed
throughout the United
States, hope has
emerged for a possible
return in the coming
months to pre-pandemic
behaviors. A new survey
from Shopkick, however,
suggests that it's going
to take a little bit longer
for consumers to shift
pandemic behaviors.
With 44% of Americans
not planning to receive

the vaccine, consumers
said they would hardly
change their current
shopping behaviors
as a result. Nearly all
consumers (96%) said
they would continue
to take personal safety
precautions while
shopping, while less than
half (48%) of those who
had already received
the vaccine reported
feeling more comfortable
shopping in-store now.
Shopkick surveyed
more than 21,000
consumers between
Jan. 20-24, 2021, to learn

x Many consumers do
not plan to get the
vaccine. While most
consumers surveyed
had either already
received the vaccine
(8%) or were planning
to receive it (48%),
44% said they were
not planning to get
vaccinated.
x Millennials are the
least confident in the
vaccine. Millennials
made up the largest
segment of people
not confident in
the vaccine (35%)
and not planning
to get vaccinated
(51%). Comparatively,
America's youngest
and oldest consumers
appeared the most
confident in the
vaccine, with 71% of

Gen Zers and 75%
of Boomers saying
they felt some level of
confidence.

x Vaccinations do not
mean consumers will
flood back indoors. Of
those who had already
received the vaccine,
less than half (48%)
reported feeling more
comfortable shopping
in-store and taking
part in other indoor
activities, while only
18% say they would
do so more frequently
now. Similarly, of those
who planned to get
the vaccine, only 15%
say they would shop
in-store or take part
in indoor activities
more frequently
after receiving the
vaccination.
x Personal health and
safety habits are here
to stay. Nearly all of
those who had already
been vaccinated

Even if the majority of Americans
are vaccinated, 79% of consumers
expect retailers to continue enforcing
health and safety restrictions.

6 - MARCH 2021

supermarketperimeter.com

or planned to be
vaccinated say they
would continue to
take personal safety
precautions while
shopping in-store (96%
and 97%, respectively).
Precautions include
wearing protective
face coverings (93%),
using disinfectants
(87%), shopping at less
busy times (66%), using
debit or credit cards
to avoid exchanging
cash (66%), using
self-checkout (58%),
or wearing protective
gloves (21%).
x Consumers expect
health and safety to
remain a priority for
retailers. Even if the
majority of Americans
are vaccinated, 79%
of consumers expect
retailers to continue
enforcing health and
safety restrictions,
such as requiring
protective face
coverings for shoppers
and employees (89%),
offering disinfectants
for shoppers (86%),
enforcing social
distancing (80%),
keeping plexiglass
barriers at checkout
(74%), and limiting the
capacity of shoppers
allowed inside (62%).
According to 62% of
respondents, enforcing
these guidelines would
influence where they
choose to shop.
x More than half of
consumers are
shopping online for
essential purchases.
As consumers try
out different options
for picking up the

BASTIAN WELTJEN - STOCK.ADOBE.COM

the

about current shopping
behaviors and how the
availability of a vaccine
impacts those habits.
Insights include:


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2021

Supermarket Perimeter - March 2021 - 1
Supermarket Perimeter - March 2021 - 1
Supermarket Perimeter - March 2021 - 2
Supermarket Perimeter - March 2021 - 3
Supermarket Perimeter - March 2021 - 4
Supermarket Perimeter - March 2021 - 5
Supermarket Perimeter - March 2021 - 6
Supermarket Perimeter - March 2021 - 7
Supermarket Perimeter - March 2021 - 8
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Supermarket Perimeter - March 2021 - 20
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