Supermarket Perimeter - March 2021 - 8

years
SOSLAND PUBLISHING

THE RISE
OF FRESH
Where the grocery perimeter's been,
where it is now, and where it's headed

IN
As Sosland Publishing
gears up to celebrate 100
years of providing food
industry professionals
timely information,
news and commentary,
we will be publishing a
series of feature articles
across all our titles
to celebrate the past,
present and future of
the people and industry
that feeds the world.

8 - MARCH 2021

the 1970s, when Rick Stein was
in the early years of his career
in retail grocery, perimeter sales
made up about a third of total sales for the East
Coast chain he worked for.
Meat and produce were big. But many stores
didn't even have what we would consider retail
foodservice today. And the instore bakery was
still a gleam in most retailers' eyes, if that. Deli
prepared? Sure, but it might be fried chicken
(but no rotisserie), a few sides, maybe livers and
gizzards, and not much else. And forget about
grab 'n go.
When Stein left the company in 2013,
perimeter's one-third share had risen to more
than half.
" Not only has fresh expanded its contribution
to the total, it's also expanded the footprint, "
said Stein, vice president of fresh for Arlington,
Va.-based FMI - The Food Industry Association.
" In our annual Food Industry Speaks report,
members tell us what's going on. And what's
supermarketperimeter.com

happening is stores are differentiating themselves
in the perimeter. It's a part of their key strategy. "
And there's no reason to think that, once the
pandemic is in the rearview mirror, it won't
continue to rise.
" I believe the fresh perimeter will continue
to thrive, for a number of reasons, " Stein said.
" For one, many items in the perimeter are key
ingredients to making meals. "
Even if people don't cook an entire meal from
scratch, Stein said, chances are they're getting
a good number of those ingredients from the
perimeter. Maybe they buy the steak from the
meat case, then add a salad kit from produce and
a prepared side from deli/prepared.
Another reason is health.
" Health and wellbeing have never been more
in the forefront, " Stein said. " The virus is hurting
people with underlying conditions. When you're
cooking at home, you're thinking about the foods
you eat day after day, and health is often affiliated
with the fresh departments. "

CLASSICSTOCK / ALAMY STOCK PHOTO

BY ANDY NELSON


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2021

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