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Corporate responsibility

Sustainability
The Beef Checkoff ramps up its efforts to meet industry demand
by Myriah Johnson And Jess Soule

Today's consumers demand
more from the foods they buy
than flavor and freshness.
Many also want suppliers to
share their values.

10

retail MEAT TRENDS

Meat_SP_0321.indb 10

ustainability: It's a hot topic, grabbing headlines and
making its way onto labels at meat cases as consumers become more conscious about the food system and
its impact on societies and the planet. As the final part
of the supply chain, grocers directly touch consumers
and have a unique role in getting customers the beef
they crave. Regardless of the label, retailers can rest
assured that the product they're selling is not only sustainably raised, but also positively contributing to society and the economy.
THREE PILLARS
The United States produces the most sustainable
beef in the world thanks to decades of innovation and
the dedication of US cattle farmers and ranchers to
continuous improvement. This dedication is present
throughout the beef lifecycle and touches every part
of the supply chain, from pasture to plate, ensuring the
production of high-quality beef in the most sustainable
way possible.

U.S. BEEF PRODUCTION
The United States produces 18% of the world's
beef with just 6% of the world's cattle.

27 billion
144 billion
$30 billion
pounds of beef annually

three-ounce servings

in total value added to the US economy
(beef.org)

NICK ALBI, KATHY IMAGES - STOCK.ADOBE.COM

S

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Supermarket Perimeter - March 2021

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