Supermarket Perimeter - March 2021 - rmt - 12

Chicken

Staying

ESSENTIAL
by Tom Super

��
50%

of Americans who eat
chicken say they have
eaten it more than any
other protein during
COVID-19
(National Chicken Council)

12

retail MEAT TRENDS

Meat_SP_0321.indb 12

I

f there is one positive thing to emerge from COVID19, it is a reminder that our food system is " critical "
and " essential. " The chicken industry has a long history
of adapting to difficult situations and meeting changing
demand, 2020 was no different, nor will 2021 be.
The chicken industry's top priorities remain keeping
our essential workers safe and keeping chicken stocked
in the meat case - in that order. Chicken farmers
and processors across the country have stepped up to
the plate, literally, to ensure America's No. 1 protein
keeps flowing to the supermarket perimeter during the
pandemic.
COVID PREVENTION AND
CONTROL MEASURES
It is imperative that a proper balance be struck between
ensuring a steady supply of food while maintaining the
health and welfare of the people who work tirelessly to
produce and deliver that food.
In response to COVID-19, each chicken company has
invested millions of dollars and added many additional

protective measures to help keep employees safe and
healthy. Companies are following all the CDC, OSHA
and local health department guidelines, and many have
consulted with infectious disease physicians to develop
site plans.
Chicken companies in the spring added additional
prevention protocols to help keep our essential
employees safe and healthy, such as: social distancing, temperature checks, installing plastic barriers between work stations where social distancing is
challenging, providing masks, face shields and gloves
for workers, staggering shifts, making breakrooms
available outside, multiple hand sanitizing stations,
extra cleaning and sanitation of the plant, educating
employees in multiple languages about steps to take
at home to keep healthy, encouraging sick or vulnerable employees to stay home with paid sick leave, and
testing for the virus. The National Chicken Council
has also been at the forefront in advocating for priority vaccine access for our essential employees, after
health workers and long-term care facilities.

KRISTINA BLOKHIN, IPUWADOL - STOCK.ADOBE.COM

Retail chicken industry adapts to new normal

supermarketperimeter.com

3/1/2021 12:47:07 PM


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Supermarket Perimeter - March 2021

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