Supermarket Perimeter - March 2021 - rmt - 17

The supermarket instore deli offers a wealth of opportunities
for meat innovations, and packaging will play a central
role in those efforts for Hormel and other companies.

CRYOVAC, HORMEL

in mid-February, capitalize on these trends while also
serving the functionality and safety of the products.
And those innovations will keep coming, Ward said,
as Hormel keeps tracking ever-evolving consumer
needs. " We continue to look at several options for our
products. "
The supermarket instore deli offers a highly personalized experience, which consumers value, said Chris
Conley, a consumer insights analyst for Hormel. And
given the current pandemic, retailers and consumers
are keeping safety top-of-mind.
" Consumers want to know the food they are buying
is safe, minimally handled and available in a way that
allows them to get in and out of the store quickly, "
Conley said. " That is where packaging's role comes into
play, offering solutions that properly seal the product
from the outside and minimize retail employees' need
to interact with the food. "
TRANSPARENCY - LITERALLY
The biggest thing that continues to be a trend is having
transparency on the packaging, said Kyle French, brand
manager for Hormel's Applegate brand.
That's transparency taken literally, he said - as
in, consumers want to be able to see the actual meat
they're buying and feel confident that it's high quality.
" We've made an effort to show as much product
through transparent packaging as possible, and we also
'shingle' out our meat - as opposed to using a 'coin
stack' - to maximize visibility. "
Applegate recently transitioned its wall deli packaging away from peel and reseal to a new resealable zipper
pack. These new packs, French said, are easier to close
securely, so consumers can feel confident that the meat

will stay fresh for longer in their fridge after initially
opening.
The zipper packs, he added, are perfect for consumers
who are now eating more meals at home, especially lunch.
" As consumers move to larger pack sizes - and buying more in general - it's important that they're able
to keep these products fresh in their fridge for multiple
uses through having an easy, secure method of resealing.
Ozlem Worpel, director of fresh meats marketing for
Tyson Fresh Meats, a division of Springdale, Ark.-based
Tyson Foods, said Tyson is continually evaluating and
evolving its packaging to meet consumers' and customers' needs.
" Packaging remains the constant and primary way
for brands to communicate with consumers, so to us,
it's intuitive for us to make continuous improvement a
priority, " Worpel said.
Here are just a few of the recent packaging updates
from Tyson:
* Complete revamp of its ground beef chub design,
spanning lean points, primal types and weights, to be
more in line with consumer expectations.
* Increase in vacuum-sealed packaging for increased
shelf life.
* The packaging for Open PrairieĀ® Natural* Meats
case ready meats includes the net weight and use-by
date, which means the meat department can spend
less time cutting, trimming and packing meat.
* Increased use of rollstock packaging, which has the
added benefit of being able to go straight into the
freezer, a growing priority for many shoppers. This
was particularly relevant over the last year, as consumers stocked their freezers. More than half (55%)
of shoppers who buy meat said they plan to freeze it
supermarketperimeter.com

Meat_SP_0321.indb 17

Thomas Foods
International, USA,
is exploring several
sustainable options. We
are currently testing
products through both
our retail and e-commerce
channels and plan to
have options available in
Q2 2021.
The COVID-19 pandemic
sparked an increase in
online ordering, grocery
curbside pickup and
delivery. To help ensure
retailers can effectively
service this growing
need, we developed an
assortment of net weight,
UPC scannable packaging
options that are easier to
process for online sales.
This aids in reducing waste
via shelf-life packaging
that uses less plastic
per unit as compared to
traditional case ready
packaging.
The new packaging helps
reduce the overall carbon
footprint, reducing landfill
waste. The tray body of the
new product is made from
paperboard, using about
80% less plastic than
traditional packaging and
uses 40% less energy to
produce. The paperboard
is sourced from renewable
fiber, helping us provide
consumers and customers
with a packaged product
they can feel good about.
LORI DUNN,
Thomas Foods
International USA

retail MEAT TRENDS

17

3/1/2021 12:47:20 PM


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