Supermarket Perimeter - March 2021 - rmt - 18

Packaging

The vacuum-packed
format, such as our family
of CROYVAC® Brand
Darfresh® vacuum skin
packaging solutions,
provides three main
advantages to processors
and retailers. Logistically,
vacuum-packaged meat
travels better. The product
uses less space during
shipment and storage and
has fewer leaks, leaving
the consumer with a more
appealing product.
From a food safety
perspective, this packaging
method offers fewer
touchpoints, minimizing
cross-contamination
risks. Darfresh vacuum
skin packaging also gives
processors, retailers
and consumers a more
sustainable option without
sacrificing shelf life. By
keeping meat products
fresher for a longer time,
Darfresh helps reduce
spoilage and waste.
STACEY COUCH,
CRYOVAC® Brand
Food Packaging

18

Chris Conley, Hormel
more often than normal, a July 2020 study by Midan
Marketing found.
A recent Tyson study found that when it comes to
packaging, consumers are most concerned with practicality. Packaging needs to serve a purpose in making
their lives easier, e.g., easy to open, easily stored, resealable, etc. While consumers do take other attributes into
consideration (e.g., environmentally friendly, shelf life,
etc.), the company found that practicality and convenience were most important.
Packaging, Worpel said, plays an essential role in
the shopping experience. It remains the constant and
primary way for brands to communicate with consumers, it provides a point of differentiation for a brand, it
can disrupt a category, connect with consumers and
boost sales.
" If a consumer touches a package, they buy it more
than 80% of the time, " Worpel said. " This is why, to us,
it's a priority to make sure we are featuring our fresh meat products in packaging
with label elements that engage with the
consumer because we think of it as the
way our product is brought to life. "

Something else to keep an eye on in the New Year:
consumer shopping and cooking habits have shifted
over the past several months, creating new opportunities for consumers to engage with turkey products,
Breeding said.
" Retail turkey sales have been strong throughout
much of the pandemic, with ground turkey as a major
category leader, " she said. " From the National Turkey
Federation's perspective, we see this as a significant
opportunity for retailers and the industry to reinforce
these habits and highlight the versatility of turkey
products. "
There has clearly been an appetite for food and cooking as a source of comfort, she added. Helping to guide
home cooks in their meal prep will continue to play an
important role, whether it's a virtual cooking class, creating how-to videos or sharing simple recipes with consumers.

KIM S NELSON - STOCK.ADOBE.COM

It's no secret the COVID-19
pandemic has propelled the
growth and expansion of case
ready products at the meat
case. With more consumers
purchasing meat products
online either through a
retailer app or direct delivery
service, packaging options
play a key role in ensuring
they receive a product they
feel confident about.

Consumers want to know the food they are
buying is safe, minimally handled and available
in a way that allows them to get in and out of
the store quickly. That is where packaging's role
comes into play, offering solutions that properly
seal the product from the outside and minimize
retail employees' need to interact with the food. "

TALKING TURKEY
Packaging solutions that address sustainability and resilience - maximizing
product freshness while minimizing waste
- remain a focus across the turkey industry in 2021, said Beth Breeding, vice
president of communications and marketing for the Washington, D.C.-based
National Turkey Federation.

retail MEAT TRENDS

Meat_SP_0321.indb 18

3/1/2021 12:47:23 PM

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Supermarket Perimeter - March 2021

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