Supermarket Perimeter - March 2021 - rmt - 20

Supply Chain Solutions

Thinking strategically
The benefits of partnerships between retailers and processors

Working closely with their
supplier partners can yield
significant merchandising
and supply chain benefits
for retailers.

20

retail MEAT TRENDS

Meat_SP_0321.indb 20

C

ooperation between the retailer and packer is nothing new. Partnership has long been necessary for
efficient product delivery, effective merchandising and
optimal supply chain operations. However, recent shifts
in consumer behavior largely due to the pandemic have
cracked open a plethora of opportunities for processors
and retailers as they continue to navigate this new normal.
At Tyson Fresh Meats, we pride ourselves on being
the Beef and Pork Experts. We also take pride in our
extensive consumer research and retail support programs. While the industry may see somewhat of a return
to " normal " in 2021, we've identified a few trends that
will likely stick around for the foreseeable future:
*	 Shopping online: Over half of consumers we surveyed in September 2020 in conjunction with Midan
Marketing have purchased meat online since the
beginning of the pandemic, and one third say they
plan to continue using an online service as their

primary purchase method for protein in the future.
*	 Cooking at home: One quarter of consumers said
they would eat at restaurants less often after the
pandemic ends due to changes in financial situations
or heightened health and safety concerns lingering
post-pandemic.
*	 Seeking branded protein products: Shoppers still
associate branded product with quality and consistency, and we've seen a preference for national
brands return to near pre-pandemic levels.
*	 A desire for traceability: Now more than ever, shoppers want to know were their food comes from.
Millennials and Gen Z are driving this change, and we
expect this trend to continue as these groups increasingly become their households' primary shoppers.
For these reasons and more, there has never been a
better time for retailers to lean on processors for strategic marketing support.

AFRICA STUDIO - STOCK.ADOBE.COM

by Kent Harrison

supermarketperimeter.com

3/1/2021 12:47:28 PM


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2021

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