Supermarket Perimeter - March 2021 - rmt - 7

(IRI)

53%

Refrigerated meats

CHANGING HABITS

62%

53

plan to experiment with
different ways to cook
the product and 44% are
cooking larger servings to
be used for multiple meals.

53%

+47

plan to freeze meat
and chicken more
often than normal.

54%

reported they were
shopping for healthier
types or cuts of meat
and chicken. (Midan)

LINGERING FEARS

62%

supermarketperimeter.com

Meat_SP_0321.indb 7

94%

Grocery

54

MCLITTLESTOCK - STOCK.ADOBE.COM

from
October 2019
to October 2020

+46

CONSUMER SEGMENT SHIFTS
Historically, major cultural events such as the 2008
financial crisis have resulted in both short-term and
long-term shopper behavior shifts and created new
segments of consumers (i.e., Baby Boomers and
Millennials). The COVID-19 pandemic has had similar
implications for consumers.
In September 2020, Midan Marketing revisited our
groundbreaking Meat Consumer Segmentation 2.0

E-COMMERCE DOLL AR SALES

62
38+

From our September research, 53% of consumers
reported they planned to freeze meat/chicken more
often than normal. Shortages of protein products also
caused consumers to purchase a wider variety of meat/
chicken cuts than normal with 46% planning to do so.
And, now that consumers are staying home more, 62%
plan to experiment with different ways to cook the
product and 44% are cooking larger servings to be used
for multiple meals.
Health and wellness continue to be a priority for meat
consumers. Our September report showed 62% of consumers were fearful for their own health and 77% said
they were fearful for the health of others. Consumers
took this concern to the meat case and 54% reported
they were shopping for healthier types or cuts of meat
and chicken.
In December, we conducted a survey, targeting the
natural and organic meat consumer and found that
these shoppers are buying more claims-based meat
since the pandemic began. When asked why they
choose natural and organic products, the top response
- with about 30% of respondents - is because they
are looking for meat that is free from additives they
perceive as unhealthy. Secondarily, more than 20% of
natural and organic meat shoppers say they purchase
these products for reasons pertaining to better health
and wellness.
Another area of the industry that was greatly
impacted by the pandemic was foodservice. In October,
we asked consumers about their eating out habits. Only
50% of meat consumers said they had eaten inside a
restaurant since the beginning of the pandemic. During
the same time, 87% had placed an order for pickup/
takeout. (And with the increase in COVID-19 cases
and the closing of dining rooms, this number may be
increasing.)
To help fill the gap of what meat consumers are
missing from restaurant dining - 84% say they regularly order meals with meat or poultry items and 41%
say dishes they can't create at home - we have seen
retailers develop unique partnerships with local/regional
foodservice companies to ensure shoppers can find
their favorite restaurant menu items.

were fearful for their
own health and 77%
said they were fearful
for the health of others.
(Midan)

retail MEAT TRENDS

7

3/1/2021 12:46:50 PM


http://www.supermarketperimeter.com

Supermarket Perimeter - March 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2021

Supermarket Perimeter - March 2021 - 1
Supermarket Perimeter - March 2021 - 1
Supermarket Perimeter - March 2021 - 2
Supermarket Perimeter - March 2021 - 3
Supermarket Perimeter - March 2021 - 4
Supermarket Perimeter - March 2021 - 5
Supermarket Perimeter - March 2021 - 6
Supermarket Perimeter - March 2021 - 7
Supermarket Perimeter - March 2021 - 8
Supermarket Perimeter - March 2021 - 9
Supermarket Perimeter - March 2021 - 10
Supermarket Perimeter - March 2021 - 11
Supermarket Perimeter - March 2021 - 12
Supermarket Perimeter - March 2021 - 13
Supermarket Perimeter - March 2021 - 14
Supermarket Perimeter - March 2021 - 15
Supermarket Perimeter - March 2021 - 16
Supermarket Perimeter - March 2021 - 17
Supermarket Perimeter - March 2021 - 18
Supermarket Perimeter - March 2021 - 19
Supermarket Perimeter - March 2021 - 20
Supermarket Perimeter - March 2021 - 21
Supermarket Perimeter - March 2021 - 22
Supermarket Perimeter - March 2021 - 23
Supermarket Perimeter - March 2021 - 24
Supermarket Perimeter - March 2021 - 25
Supermarket Perimeter - March 2021 - 26
Supermarket Perimeter - March 2021 - 27
Supermarket Perimeter - March 2021 - 28
Supermarket Perimeter - March 2021 - 29
Supermarket Perimeter - March 2021 - 30
Supermarket Perimeter - March 2021 - 31
Supermarket Perimeter - March 2021 - 32
Supermarket Perimeter - March 2021 - 33
Supermarket Perimeter - March 2021 - 34
Supermarket Perimeter - March 2021 - 35
Supermarket Perimeter - March 2021 - 36
Supermarket Perimeter - March 2021 - 37
Supermarket Perimeter - March 2021 - 38
Supermarket Perimeter - March 2021 - 39
Supermarket Perimeter - March 2021 - 40
Supermarket Perimeter - March 2021 - 41
Supermarket Perimeter - March 2021 - 42
Supermarket Perimeter - March 2021 - 43
Supermarket Perimeter - March 2021 - 44
Supermarket Perimeter - March 2021 - 45
Supermarket Perimeter - March 2021 - 46
Supermarket Perimeter - March 2021 - 47
Supermarket Perimeter - March 2021 - 48
Supermarket Perimeter - March 2021 - 49
Supermarket Perimeter - March 2021 - 50
Supermarket Perimeter - March 2021 - 51
Supermarket Perimeter - March 2021 - 52
Supermarket Perimeter - March 2021 - 53
Supermarket Perimeter - March 2021 - 54
Supermarket Perimeter - March 2021 - 55
Supermarket Perimeter - March 2021 - 56
Supermarket Perimeter - March 2021 - 57
Supermarket Perimeter - March 2021 - 58
Supermarket Perimeter - March 2021 - 59
Supermarket Perimeter - March 2021 - 60
Supermarket Perimeter - March 2021 - rmt - 1
Supermarket Perimeter - March 2021 - rmt - 2
Supermarket Perimeter - March 2021 - rmt - 3
Supermarket Perimeter - March 2021 - rmt - 4
Supermarket Perimeter - March 2021 - rmt - 5
Supermarket Perimeter - March 2021 - rmt - 6
Supermarket Perimeter - March 2021 - rmt - 7
Supermarket Perimeter - March 2021 - rmt - 8
Supermarket Perimeter - March 2021 - rmt - 9
Supermarket Perimeter - March 2021 - rmt - 10
Supermarket Perimeter - March 2021 - rmt - 11
Supermarket Perimeter - March 2021 - rmt - 12
Supermarket Perimeter - March 2021 - rmt - 13
Supermarket Perimeter - March 2021 - rmt - 14
Supermarket Perimeter - March 2021 - rmt - 15
Supermarket Perimeter - March 2021 - rmt - 16
Supermarket Perimeter - March 2021 - rmt - 17
Supermarket Perimeter - March 2021 - rmt - 18
Supermarket Perimeter - March 2021 - rmt - 19
Supermarket Perimeter - March 2021 - rmt - 20
Supermarket Perimeter - March 2021 - rmt - 21
Supermarket Perimeter - March 2021 - rmt - 22
Supermarket Perimeter - March 2021 - rmt - 23
Supermarket Perimeter - March 2021 - rmt - 24
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com