Supermarket Perimeter - March 2022 - 11

information (30%), retention of order history (29%), more accurate
search functionality (28%) and product recommendations based on
preferences (23%).
Ingredients and nutrition information are still the most important
considerations for consumers when it comes to transparency, but
emerging factors that are becoming more important include diets that
products comply with, sustainability practices, a widening array of
allergen information and company social responsibility programs.
In addition, transparency trends have evolved as omnichannel
shopping takes on greater importance.
The majority of online grocery shoppers (64%) began buying
food online only in the past 18 months, and 43% cite the pandemic
specifically as a reason.
" Given that context, it's easy to see how shoppers are looking at
transparency through new lenses, " according to the report. " The food
industry has a lot to learn from the evolving perspectives of shoppers
on transparency, omnichannel shopping behaviors, health and
wellbeing and other topics. "
About three quarters of shoppers surveyed by FMI and Nielsen
said that transparency from brands and manufacturers is extremely
important or important.
Areas of greatest interest for finding additional product information
online include ingredient definitions and in-depth nutritional
information.
However, a number of secondary factors are more important to
consumers. These include diets the product complies with, a company's
sustainability practices, additional certifications the products qualify for
and a company's social responsibility programs.
COVID's impact
Many consumer behaviors have been transformed as a result of the
pandemic, according to the report. A case in point involves online
shopping behaviors.
The pandemic also drove many consumers to eat healthier. In fact,
48% of consumers say that moving forward they expect to eat healthier.
About nine in ten say that general nutrition facts about a product are
at least somewhat important in deciding which products to buy when
grocery shopping, while 66% find this important or extremely important.
Forty-five percent say showing in-depth nutritional information is an
indication of transparency.
COVID has also accelerated many micro-trends within the overall
trend of more Americans buying groceries online.
Online shopping, for instance, now outperforms instore when it comes
to discovery of new products and learning more about a product's story
- including information about sourcing and manufacturing processes.
Forty-seven percent of those surveyed by FMI and Nielsen said that
discovery of new products is easier online, compared to 23% saying it's
harder and 30% saying it's about the same.
" In case " ... They are gone.
Solutions:
(845) 331-2111 | delibuddy.com | deli-pal.com
© 2022 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.
supermarketperimeter.com
MARCH 2022 - 11
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Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
Supermarket Perimeter - March 2022 - 8
Supermarket Perimeter - March 2022 - 9
Supermarket Perimeter - March 2022 - 10
Supermarket Perimeter - March 2022 - 11
Supermarket Perimeter - March 2022 - 12
Supermarket Perimeter - March 2022 - 13
Supermarket Perimeter - March 2022 - 14
Supermarket Perimeter - March 2022 - 15
Supermarket Perimeter - March 2022 - 16
Supermarket Perimeter - March 2022 - 17
Supermarket Perimeter - March 2022 - 18
Supermarket Perimeter - March 2022 - 19
Supermarket Perimeter - March 2022 - 20
Supermarket Perimeter - March 2022 - 21
Supermarket Perimeter - March 2022 - 22
Supermarket Perimeter - March 2022 - 23
Supermarket Perimeter - March 2022 - 24
Supermarket Perimeter - March 2022 - 25
Supermarket Perimeter - March 2022 - 26
Supermarket Perimeter - March 2022 - 27
Supermarket Perimeter - March 2022 - 28
Supermarket Perimeter - March 2022 - 29
Supermarket Perimeter - March 2022 - 30
Supermarket Perimeter - March 2022 - 31
Supermarket Perimeter - March 2022 - 32
Supermarket Perimeter - March 2022 - 33
Supermarket Perimeter - March 2022 - 34
Supermarket Perimeter - March 2022 - 35
Supermarket Perimeter - March 2022 - 36
Supermarket Perimeter - March 2022 - 37
Supermarket Perimeter - March 2022 - 38
Supermarket Perimeter - March 2022 - 39
Supermarket Perimeter - March 2022 - 40
Supermarket Perimeter - March 2022 - 41
Supermarket Perimeter - March 2022 - 42
Supermarket Perimeter - March 2022 - 43
Supermarket Perimeter - March 2022 - 44
Supermarket Perimeter - March 2022 - 45
Supermarket Perimeter - March 2022 - 46
Supermarket Perimeter - March 2022 - 47
Supermarket Perimeter - March 2022 - 48
Supermarket Perimeter - March 2022 - 49
Supermarket Perimeter - March 2022 - 50
Supermarket Perimeter - March 2022 - 51
Supermarket Perimeter - March 2022 - 52
Supermarket Perimeter - March 2022 - 53
Supermarket Perimeter - March 2022 - 54
Supermarket Perimeter - March 2022 - 55
Supermarket Perimeter - March 2022 - 56
Supermarket Perimeter - March 2022 - 57
Supermarket Perimeter - March 2022 - 58
Supermarket Perimeter - March 2022 - 59
Supermarket Perimeter - March 2022 - 60
Supermarket Perimeter - March 2022 - 61
Supermarket Perimeter - March 2022 - 62
Supermarket Perimeter - March 2022 - 63
Supermarket Perimeter - March 2022 - 64
Supermarket Perimeter - March 2022 - 65
Supermarket Perimeter - March 2022 - 66
Supermarket Perimeter - March 2022 - 67
Supermarket Perimeter - March 2022 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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