Supermarket Perimeter - March 2022 - 14

Smoked salmon sales surged 17% in 2020, and 5% in 2021, Acme
INFLATION-PROOF?
So far in 2022, seafood sales overall have
cooled from their 2021 and 2020 highs. But
some categories continue to peform well.
Sales of seafood trays soared
85.9% in January.
Seafood salad sales jumped 25%, salmon rose
7.8% and smoked salmon was up 3.2%.
" Several of these items are up in units and volume as
well, indicating growth beyond inflation. Most fit two
themes: easy entertaining and ease of preparation, "
said Anne-Marie Roerink, principal of 210 Analytics.
species, including lesser-known species, and passing savings on to
shoppers, according to Oliver.
" I'm still looking [for those lesser-known species]. During
the pandemic, it was easy. There were a lot of
products accessible at really cheap prices for
retail, but I have not seen that recently, "
Oliver said.
However, Giant Eagle is testing
Greenland turbot, which is very similar
to halibut but is around half the price,
in some of its stores. It is too early to
determine customer response to the
fish, Oliver noted.
In addition, due to higher prices
on walleye and US ocean perch, Giant
Eagle is looking into European lake fish
options such as European lake perch
and zander.
Salmon, shrimp continue sales streak
Salmon was the " powerhouse " of the fresh seafood
department through 2021, according to Roerink, and the trend is
likely to continue.
" Salmon seems to be on an incredible growth trend, though
January had a bit of volume pressure, " Roerink said. " But if you
were to add in salmon sold in the deli department - including
bowls, sushi, grilled salmon and the myriad of meal solutions,
ranging from ready-for-the-grill to oven-ready - it is clear that the
seafood number only captures a part of all salmon sales. "
New York-based Acme Smoked Fish is one of many smoked
salmon vendors that have realized significant sales growth during
the pandemic.
said, citing IRI data.
" As people were isolating at home, we believe smoked salmon
provided a convenient, healthy treat and indulgence that could be
enjoyed at home, whether individually or with their own families, "
said Ellen Lee-Allen, senior marketing manager at Acme.
Acme is launching a new Togarashi Smoked Salmon, inspired by
the Japanese spice blend shichimi togarashi, or " seven flavor chili
pepper. "
Shrimp also remained a top seller in fresh seafood last year, due
to its consistent availability and pricing.
" Shrimp has been an approachable seafood option for many
consumers over the course of the pandemic, and consumers
are enjoying shrimp at home now more than ever before, " said
Jennifer Barrett, vice president of sales at Downey, Calif.-based Del
Pacifico Seafoods.
Consumers are opting to pick up shrimp as an everyday grocery
store item, alongside their bread, eggs, and milk, speakers at the
National Fisheries Institute's January Global Seafood Marketing
Conference revealed, according to Barrett.
Del Pacifico markets Fair Trade Certified wild-caught Blue
Mexican shrimp, which is sold fresh at Whole Foods' seafood
counters, Gelson's, New Seasons, and other retailers.
The shrimp appeals to buyers seeking fairtrade,
wild-caught and chemical-free shrimp,
Barrett said.
" We know consumers want to be more
knowledgeable about where their food
comes from, and for us, everything
from our packaging to our website
(where you can literally trace when
and where your shrimp were caught)
help to tell the Del Pacifico story and
educate consumers on the importance
of high-quality, sustainable seafood, "
Barrett added.
Surimi (imitation crab) sales have also
grown since the start of the pandemic. The
category was up 4.7% for the 52 weeks ending
January 23, 2022, according to IRI.
" I think we are seeing surimi seafood, and our brand specifically,
increase due to product availability and relative low costs
compared to other shellfish and seafood in general. We have not
experienced the significant bumps in our ability to fulfill orders and
keep product on shelves, " said Lou Shaheen, vice president of sales
and marketing for Trans-Ocean Products.
The category has also grown due to the " heavy reduction in
dining out (especially special occasions where seafood would be
ordered at restaurants) and consumers learning that preparing
and eating seafood at home is much easier than they thought, "
Shaheen noted.
14 - MARCH 2022
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Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
Supermarket Perimeter - March 2022 - 8
Supermarket Perimeter - March 2022 - 9
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Supermarket Perimeter - March 2022 - 12
Supermarket Perimeter - March 2022 - 13
Supermarket Perimeter - March 2022 - 14
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