Supermarket Perimeter - March 2022 - 27

distribution by this spring - which, based on the reception, can't
come soon enough for Reser's.
" So far, consumer feedback has been overwhelmingly positive, "
Roe said.
In 2021, Medina, Ohio-based Sandridge Food Corp. launched
three new Grandma's Brand refrigerated salads, all of which have
been well-received, said Assistant Brand Manager Adam Cordea.
An Italian Style Pasta Salad, a Rotini Parmesano Pasta Salad,
and a Zesty Garden Pasta Salad join the ranks of Sandridge's
legacy Grandma's Brand items.
" They've been sold to over a
dozen customers, and we're
excited to watch them grow
into what we know they
can become, " Cordea said.
Top sellers for Sandridge
include longtime Grandma's
favorites like Potato Salad and
Cole Slaw, as well as Sandridge
Deli Style Chicken Salad and
Ham Salad.
" They're items that are not only great tasting, but that people
know, trust, and want in their deli departments or in their homes
at all times, " Cordea said. " These recipes were birthed from a
blend of innovation and culinary excellence, and they're items
that have become staples of households and operators around
the country. "
Reser's top hot sides behind the glass in grocery deli
departments are its Main St Bistro Baked
Scalloped Potatoes, Baked Macaroni
& Cheese and Baked Roasted
Potatoes.
Under the Reser's brand in the
deli, top sellers are Macaroni &
Cheese and Creamy Mashed
Potatoes.
When it comes to cold sides,
Reser's Deviled Egg Potato and
Original Potato salads head the
list, Roe said, with Macaroni Salad
not far behind.
Consumers want to check a lot of boxes when it comes to all
of their fresh perimeter foods these days, and hot and cold deli
sides are no exception.
But Reser's, like so many other suppliers and their retail
partners, finds that it often comes down to two old reliables
found on that consumer checklist.
" Customer feedback has consistently been about quality and
taste, " Roe said. " They really love the restaurant-quality taste of
our Main St Bistro baked side dishes, which can be microwaved
or put in the oven for that great baked taste without all the
preparation. "
And when it comes to deli salads, Reser's is continually
surprised by the new usages customers find for them, he added.
COVID'S IMPACT,
SHORT- AND LONG-TERM
2022 will be a strong year for side dishes, particularly
those sold packaged in the deli department, Roe said. As
consumers have returned to more consistent shopping
behavior, they've been combining family favorites like
macaroni and cheese and mashed potatoes with simple
fresh salads and vegetables.
" While the core ingredients for these typical sides are the
same as what they've been for years - potatoes, pasta,
cauliflower, beans - consumers are buying macaroni and
cheese and mashed potatoes in more advanced stages of
preparation, or with ingredient or flavor tweaks to make
them more than ordinary. "
With time constraints and kitchen fatigue play such big
roles in consumer decisions these days - and with the
desire to keep meals delicious, interesting, affordable, and
easy to prepare - most households, Roe said, have found
supermarket options just as flavorful, and simultaneously
cheaper and even more convenient, than restaurant
alternatives.
Side dish sales from the hot case have not come back
from the pandemic lows as robustly as many chains and
distributors had hoped, Roe said.
With the breadth, convenience, and variety of prepackaged
options - including those assembled fresh
in-store - Reser's has seen many hot cases permanently
converted into other uses.
" There are still many retailers who can and do execute hot
case programs successfully, but it takes patience and a
commitment to accept a long-term view for their survival, "
he said.
In the COVID Era, Sandridge has heard from customers
that demand for packaged sides has gone up while hot
case sales have suffered at times. Ease of preparation,
portability, and increased food safety, Cordea said, have
allowed packaged sides to flourish versus hot case sides,
which are sometimes handled by more than one person.
COVID, Cordea said, has also shifted consumer purchasing
habits inside the grocery store. Comfort foods and foods
that are familiar to consumers - including ready-to-eat
sides - have flourished and will continue to do so.
supermarketperimeter.com
MARCH 2022 - 27
RESER'S, SANDRIDGE
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Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
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