Supermarket Perimeter - March 2022 - 30

Deli: Pizza
Alignment with values
This includes a return to the idea that less is more when it comes to
pizza toppings, with consumers seeking out higher-quality ingredients
and a growing awareness of sustainability when producing items.
For its authentic products, Pastorelli chooses to harvest domestic
tomatoes, which is better for the environment than imported tomatoes,
and in 2018, the company began packaging its Italian Chef Pizza sauce
in a re-sealable glass jar to reduce environmental impact.
The trifecta of sustainability, better-for-you and good taste continue
to push the bar, and the pizza category is no exception. Transparency
across the entire product lifecycle is of growing interest to consumers
from how the ingredients are grown to how products are made and
packaged.
Last year, Ardent Mills launched its regenerative agriculture program
to help strengthen the soil ecosystem and assist producers in improving
the productivity and profitability their farms. By the end of this year,
Ardent Mills has committed to enrolling 250,000 acres of spring and
winter wheat into its regenerative agriculture program. The program's
goal is to advance regenerative agriculture practices and build the
grower base over the next three years.
Continued innovation
A product borne out of regional communities, pizza is a natural go-to
when it comes to gatherings. Pastorelli predicts the pizza-making
category will continue to see growth, especially in younger family
households along with young adults. New audiences and new takes on
the classic will likely continue to give rise to pizza as a food that inspires
chefs and provides at-home cooks permission to experiment with
flavors, cultural influences and ingredients.
Products such as Premium Gold ricotta cheese from Saputo,
Lincolnshire, Ill., offer a way for foodservice operators to up the ante
with restaurant-style pizzas featuring ricotta and figs or to brighten up a
vegetarian offering.
" Consumers aren't shying away from unique flavor combinations in
the crust and toppings, " Schueller said. " Pretzel crusts, beer or ale in the
dough and infused flavors are fairly new trends we expect to grow. "
Cargill is seeing consumers experimenting with " mashups " -
flavor juxtapositions along with tried-and-true flavors. Its qualitative
insights found that consumers are most likely to customize a cheese
or pepperoni pizza and they're doing it with a variety of toppings,
including fresh chicken, ham or ground beef; as well as produce items
such as peppers, garlic and spinach.
When it comes to a pizza bowl or a traditional or alternative crust,
toppings are only limited by one's imagination. Pizza variations run the
daypart gamut with breakfast and dessert pizzas and internationally
inspired flavors. Examples include Mediterranean-inspired hummus,
tandoori chicken and Greek yogurt-topped pizza and pies with
infusions of cream such as Cacio e Pepe (cheese and pepper) and mac
and cheese. For the adventurous, there's even ceviche, fresh raw fish
cured in citrus juices.
" The highly visual nature of pizza invites consumers to share
anything from a pizza's artisanal quality or showcasing the uniqueness
of toppings, " said Thomas Andersen, consumer insights manager,
Cargill.
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The International Pizza Expo 2021 showcased Korean beef bulgogi
pizza, duck-and-sour cherry pizza, and cheese bread topped with
French fries and BBQ sauce. New contenders will likely be introduced
at this year's International Pizza Expo. Held March 22-24 in Las Vegas,
pizza makers from around the world will attend workshops in pizzeria
management, educational sessions and equipment. Stay tuned for more
pizza trends from the International Pizza Challenge, a gathering of 200
of the world's best pizza makers.
Looking forward
Yelp predicts that blonde pizza, a white pizza without tomatoes, is likely
to become a 2022 sensation. Datassentials forecasts artisanal pizza as a
top pizza trend with staying power. New Haven-style pizza, popular in
2021, continues to trend as popularized by the One Bite pizza reviews
of Dave Portnoy, founder and CEO of Barstool Sports, on YouTube and
Twitter.
New Haven-style pizza can be compared to classic Neapolitan
or New York-style pizza but in a thinner, crispier version. The pizza
features an extremely thin crust, distinctive char and uses 00 Caputo
flour to make the dough tender and chewy.
" One of America's favorite foods is heading toward a very interesting
phase of innovation - from flavors to formats and ingredients and
potential benefits, " Schueller concluded. " It will be extremely exciting to
see how this category grows and unfolds and what creative applications
come from it. "
ARTCOMEDY - STOCK.ADOBE.COM
Look for blonde
pizza - a white pizza
without tomatoes -
to take off in '22.
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Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
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