Supermarket Perimeter - March 2022 - 43

Everyday consumers have been similarly appreciative, Veillon said.
" They understand the value of a uniquely sweet and fruity snacking
tomato that's been carefully hand selected. Because of the care and
attention we give to each Cloud 9 that we pick - each tomato is picked
according to a very strict criteria to ensure the best quality possible -
consumers know they are only getting the best of the best. Of course,
this strict standard naturally limits supply, so we've increased our
acreage dedicated to Cloud 9 to meet this incredible demand. "
said convenience in a healthy snacking option was important to them,
but less than half said it was easy to find those options at retail.
" We think that in 2022, retailers are going to bridge that gap and
increase their convenient veggie snack offerings, " Veillon said.
On the organic side, meanwhile, 33% of Gen Z shoppers want their
produce department to carry more organic and greenhouse grown
produce, Veillon said. Demand for greenhouse grown organics is going
to continue to grow, he added, as more consumers become educated
on the environmental benefits of sustainable, protected agriculture.
" We're supporting our retailers and encouraging them to get ahead of
this trend early, " he said.
Pure Flavor's latest additions to its organic lineup include roma
tomatoes and its Luna Sweets Cocktail Tomatoes.
Since launching its Cloud 9 Tomatoes in 2021, Pure Flavor has seen
demand for the new product steadily pick up, as more retailers add
premium snacking tomatoes to their shelves.
Cloud 9 Tomatoes are perfect for consumers looking to fulfill their
New Year health goals with a grab-and-go product that also checks the
convenience box, Veillon said.
" With Cloud 9 Tomatoes, consumers are not just getting another red
tomato, " Veillon said. " They're getting a truly unique experience that's
been endorsed by professional chefs and experts in flavor. "
The variety has already won two prestigious awards that highlight
not only its snacking but also its cooking versatility. The International
Taste Institute gave Cloud 9 its 2021 Superior Taste Award, and
ChefsBest awarded them its 2021 Excellence Award.
Convenience and
organics are among
the greenhouse
trends Pure Flavor is
tracking closely.
DelFrescoPure rebrands mini sweet peppers
Kingsville, Ontario-based DelFrescoPure has rebranded its new mini sweet peppers
as Sweetreats. The new branded packs can be found at Sobey's stores, said Ray
Mastronardi, the company's vice president of sales.
DelFrescoPure's mini sweets are 3 inches long, have very few seeds, are thinnerskinned
and have a crisp texture, according to the company. They're great with dips
or directly from the grill.
supermarketperimeter.com
MARCH 2022 - 43
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Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
Supermarket Perimeter - March 2022 - 8
Supermarket Perimeter - March 2022 - 9
Supermarket Perimeter - March 2022 - 10
Supermarket Perimeter - March 2022 - 11
Supermarket Perimeter - March 2022 - 12
Supermarket Perimeter - March 2022 - 13
Supermarket Perimeter - March 2022 - 14
Supermarket Perimeter - March 2022 - 15
Supermarket Perimeter - March 2022 - 16
Supermarket Perimeter - March 2022 - 17
Supermarket Perimeter - March 2022 - 18
Supermarket Perimeter - March 2022 - 19
Supermarket Perimeter - March 2022 - 20
Supermarket Perimeter - March 2022 - 21
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