Supermarket Perimeter - March 2022 - 46

Produce
Fresh-cut
BY ANDY NELSON
EVEN WITH THE INITIAL BELT TIGHTENING among many
Americans at the start of the pandemic, and the food cost
inflation that followed, more and more Americans have no
problem paying extra for the convenience and ease retail
fresh-cut fresh fruit and vegetable products provide.
Cashmere, Wash.-based Crunch Pak has been setting the
bar high for fresh-cut apple products for more than two
decades.
The latest innovation for the company at retail are
gusseted, stand-up bags. Customers and consumers love
the refreshed look, the more aesthetically pleasing graphics,
its resealability and, of course, the fact that it stands up,
said Andy Kimbrel, Crunch Pak's vice president of sales and
marketing.
" The feedback has all been very positive, " Kimbrel said. " It's
moving very well at retail, and we continue take on more
business with our retail partners. That sort of multi-occasion
snacking, bulk bag " continues to gain traction in the market.
The bags come in 14-ounce and 24-ounce sizes and with
options of sweet, tart, peeled or mixed apple slices. They're
also made with materials that maintain product freshness,
and initial tests show that the durability of the bag protects
the contents' integrity, which translates to less shrink and
more satisfied shoppers, according to Crunch Pak.
When the bags launched in late 2021, they got a marketing
push from a promotional agreement with " Paw Patrol the
Movie " from Paramount Studios.
Those promotional tie-ins have played a huge role in Crunch
Pak's success for years and will continue to do so, Kimbrel
said. Disney, Nickelodeon and Warner Brothers will continue
to be among the brand's high-profile collaborators in 2022.
" Demand for those products is significant, and most of our
marketing ad dollars are going to that, " Kimbrel said.
One interesting development of the Covid Era has been
consumers' willingness to purchase fresh-cut produce items
online, said Justin Horner, Crunch Pak marketing manager.
" A lot of business is heading online, and that trend will
continue in 2022, " he said. " We have a product that's very
attractive to the market that's moved online. "
People are looking for quality, health and convenience,
which Horner characterized as " kind of a perfect storm for us
in terms of product mix. "
Taylor Farms buys
Curation Foods
fresh-cut business
Salinas, Calif.-based Taylor
Farms has purchased Curation
Foods' fresh-cut vegetable, fresh
packaged salads and green beans
business from Landec Corp.
The assets include the Eat Smart
brand and production facilities in
Guadalupe, Calif., and Bowling
Green, Ohio. The addition of
Curation Foods' business will
help the Taylor Farms Retail
Division meet consumers
growing demand for chopped
fresh cut vegetables, according
to the company.
" This acquisition will enhance
our commitment to assured
supply for our customers with
the addition of a sixth Taylor
Farms source-based production
facility, this one located in the
fertile Santa Maria Valley, " said
Bruce Taylor, chairman and
CEO of Taylor Farms. " We look
forward to a smooth transition
for associates and customer
partners. "
Mark Campion, President
of Taylor Farms Retail, will
have leadership responsibility
of the facilities and business
integration.
Taylor Farms is a leading North
American producer of salads
and healthy fresh foods with
production facilities across the
US, Canada, and Mexico.
46 - MARCH 2022
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Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
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