Supermarket Perimeter - March 2022 - 48

Produce: Fresh-cut
To succeed online, it's necessary to present a clear, consistent
message to the consumer so they know exactly what they're getting
every time, Kimbrel said.
" We're working really hard on the imagery, the copy, to make sure
everything is the best it can be, " he said.
Sometimes, said Tony Freytag, Crunch Pak's executive vice
president, that means that one marketing assistant's entire job
for a certain period might be just ensuring that the right photo
is in the right place with the right product every time.
The Covid Era has made everyone scratch their head at
one point or another. Freytag said the strong performance
of Crunch Pak products in the face of inflation has been one
of them.
" History would show that if prices go up, say, 10%, you'd
Value-added and
co-branded products
continue to be a hit
for companies like
Crunch Pak.
lose 10% of volume. That hasn't happened. Even with
inflation at all levels, our business has grown considerably in
the past year. "
What's needed to get results like those, and to survive
in a time marked by supply bottlenecks, is working extra
hard to keep those industry trends from affecting your own
business.
" What's critical for us is our instore delivery rate, " Freytag
said. " There are a great deal of stores empty shelves, so it's
critical for us that our retail customers do have the product. "
ra
d
nd
Passover & Easter both
see an increased demand
in fresh horseradish
Passover begins on
April 15th
Easter Sunday is
April 17th
Please contact your
horseradish needs
wholesalers for any
Toll Free: 1-888-344-4392
48 - MARCH 2022
supermarketperimeter.com
Email: info@jrkelly.com * www.jrkelly.com
i
P
et
ou
s
c
e
s
ho
ta
eas
orn
ak
jus
hs
eh
i
rs
r
on
er!
CRUNCH PAK
http://www.jrkelly.com

Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
Supermarket Perimeter - March 2022 - 8
Supermarket Perimeter - March 2022 - 9
Supermarket Perimeter - March 2022 - 10
Supermarket Perimeter - March 2022 - 11
Supermarket Perimeter - March 2022 - 12
Supermarket Perimeter - March 2022 - 13
Supermarket Perimeter - March 2022 - 14
Supermarket Perimeter - March 2022 - 15
Supermarket Perimeter - March 2022 - 16
Supermarket Perimeter - March 2022 - 17
Supermarket Perimeter - March 2022 - 18
Supermarket Perimeter - March 2022 - 19
Supermarket Perimeter - March 2022 - 20
Supermarket Perimeter - March 2022 - 21
Supermarket Perimeter - March 2022 - 22
Supermarket Perimeter - March 2022 - 23
Supermarket Perimeter - March 2022 - 24
Supermarket Perimeter - March 2022 - 25
Supermarket Perimeter - March 2022 - 26
Supermarket Perimeter - March 2022 - 27
Supermarket Perimeter - March 2022 - 28
Supermarket Perimeter - March 2022 - 29
Supermarket Perimeter - March 2022 - 30
Supermarket Perimeter - March 2022 - 31
Supermarket Perimeter - March 2022 - 32
Supermarket Perimeter - March 2022 - 33
Supermarket Perimeter - March 2022 - 34
Supermarket Perimeter - March 2022 - 35
Supermarket Perimeter - March 2022 - 36
Supermarket Perimeter - March 2022 - 37
Supermarket Perimeter - March 2022 - 38
Supermarket Perimeter - March 2022 - 39
Supermarket Perimeter - March 2022 - 40
Supermarket Perimeter - March 2022 - 41
Supermarket Perimeter - March 2022 - 42
Supermarket Perimeter - March 2022 - 43
Supermarket Perimeter - March 2022 - 44
Supermarket Perimeter - March 2022 - 45
Supermarket Perimeter - March 2022 - 46
Supermarket Perimeter - March 2022 - 47
Supermarket Perimeter - March 2022 - 48
Supermarket Perimeter - March 2022 - 49
Supermarket Perimeter - March 2022 - 50
Supermarket Perimeter - March 2022 - 51
Supermarket Perimeter - March 2022 - 52
Supermarket Perimeter - March 2022 - 53
Supermarket Perimeter - March 2022 - 54
Supermarket Perimeter - March 2022 - 55
Supermarket Perimeter - March 2022 - 56
Supermarket Perimeter - March 2022 - 57
Supermarket Perimeter - March 2022 - 58
Supermarket Perimeter - March 2022 - 59
Supermarket Perimeter - March 2022 - 60
Supermarket Perimeter - March 2022 - 61
Supermarket Perimeter - March 2022 - 62
Supermarket Perimeter - March 2022 - 63
Supermarket Perimeter - March 2022 - 64
Supermarket Perimeter - March 2022 - 65
Supermarket Perimeter - March 2022 - 66
Supermarket Perimeter - March 2022 - 67
Supermarket Perimeter - March 2022 - 68
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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