Supermarket Perimeter - March 2022 - 50

Seafood
Plant-based
BY ANDY NELSON
IN 2020, SALES OF PLANT-BASED SEAFOOD in the
United States grew 23%, and in the first half of 2021,
$116 million was invested in the category.
Several things are driving the growth, said
Brittany Chibe, chief growth officer and
co-founder of Chicago-based startup Aqua
Cultured Foods.
" There's more acceptance of the
environmental toll of the mainstream seafood
supply chain, conventional fishing, and fish
farming, " Chibe said. " Wild seafood stocks are
expected to be depleted by 2048, and the UN
Food and Agriculture Organization says more than
80% of the world's fish stocks are 'fully exploited or
overexploited.' "
At the same time, she added, the global demand
for seafood is increasing, and expected to
rise by 30%.
" With the world's population expected to hit 10
billion by 2050, it's obvious to most people that
traditional agri- and aquaculture can't keep up. "
Overfishing and sustainability concerns are big
drivers behind growth in the plant-based seafood
category, agreed Jill Dexter, vice president and
general manager of Richmond, British Columbiabased
Gardein, a division of Conagra.
When consumers choose plant-based seafood,
she said, they're reducing consumption of traditional
seafood, helping to ensure that fish populations remain
at sustainable levels.
Gardein has two plant-based seafood products
marketed at retail: f'sh fillets and mini cr'b cakes.
" Both products have performed well for us, especially
our f'sh fillets, which are No.1 in dollar sales for the plantbased
fish alternative SKU, " Dexter said, citing IRI data.
Both are available in resealable freezer bags. The f'sh
fillets are sold in a 10.1 oz. bag and the mini cr'b cakes in
an 8.8 oz. bag.
In 2020, sales of plantbased
seafood in the
United States grew 23%
50 - MARCH 2022
2021, $116 million was
invested in the category.
In the first half of
supermarketperimeter.com
Concerns about overfished
habitats are among the
factors driving demand
for plant-based seafood.
" Our shopper marketing teams works closely with
individual customers on programs to help build sales
across the Gardein portfolio, " Dexter said. " The
Lenten time frame provides a seasonal opportunity
for us as more consumers seek our fish in general. "
Flexitarian focus
Christine Mei, CEO of Heath, Ohio-based Gathered
Foods, makers of Good Catch plant-based seafood,
continues to see more and more consumers making
the move to a flexitarian diet, exploring plant-based
eating and being more conscious of their food choices.
" This shift has certainly impacted the plant-based
seafood sector, which is growing at a rapid pace, with
new products hitting the market each year, " Mei said.
" With that excitement, consumers are constantly
looking for new and delicious solutions at their
favorite stores. "
Good Catch's goal, she said, is to meet that
demand by launching innovative products and
partnering with a diverse group of retailers
to make its products available to consumers
throughout the country.
" It's about making something that tastes good,
does good, and leaves more fish in the sea. "
Good Catch currently offers nine products at grocery
retail, including Plant-Based Tuna in Naked in Water,
Mediterranean and Oil & Herbs; a frozen line of entrees
and appetizers including Plant-Based Classic Fish Burger,
Plant-Based Thai Fish Cake and Plant-Based New England
Style Crab Cakes; and its new breaded line, which
includes Plant-Based Breaded Fish Fillets, Plant-Based
Breaded Fish Sticks and Plant-Based Breaded Crab Cakes.
Whole Foods and Sprouts Farmers Market are among
the many retailers that stock the company's plant-based
products.
Good Catch's newest product, Plant-Based Salmon
Burgers, debuted on retail shelves in February.
seafood is increasing, and
expected to rise by 30%.
Global demand for
GATHERED FOODS

Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
Supermarket Perimeter - March 2022 - 8
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Supermarket Perimeter - March 2022 - 11
Supermarket Perimeter - March 2022 - 12
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Supermarket Perimeter - March 2022 - 17
Supermarket Perimeter - March 2022 - 18
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