Supermarket Perimeter - March 2022 - 59

INSIDER
FOOD SAFETY
Crisis management
SPOTLIGHT
Cookies
RALPHS/KITCHEN UNITED MIX
by Andy Nelson
CALIFORNIA RETAIL CHAIN
RALPHS AND KITCHEN UNITED
MIX have opened an offsite
central kitchen facility that will
provide prepared and other
value-added foods to Ralphs
customers.
On Jan. 5, Ralphs, a Kroger
banner, and Kitchen United MIX
opened their first " kitchen center "
in the Westwood neighborhood
of Los Angeles. Customers can
build their freshly prepared,
on-demand restaurant meals
from any or all of several
participating restaurants to
satisfy even the pickiest eaters,
according to Ralphs.
" When our customers think
of food, they think of Kroger, "
said Dan De La Rosa, group vice
president of fresh merchandising
for Kroger. " The Kitchen United
collaboration provides the fresh,
on-demand meals our customers
crave. It is one more innovative
example of how Kroger is fulfilling
its commitment to anything,
anywhere, anytime. "
The Los Angeles location is
the first of the Kroger-Kitchen
United collaboration. Additional
locations in Texas are expected to
open soon.
" We couldn't be prouder that
Kroger and Kitchen United chose
to open the collaboration's
first location in Ralphs, " said
Kendra Doyel, vice president of
merchandising for Ralphs. " Our
customers come to us to find the
freshest food and to answer the
all-important 'What's for dinner?'
question. This collaboration
provides our customers one
more simple meal solution that
they can pair with Ralphs' fresh
products. "
The kitchen center will enable
customers to place an order
digitally using Kitchen United's
proprietary MIX platform via
web, mobile, or an in-person
ordering kiosk. Customers can
then pick up their meal onsite
or have it delivered. Restaurant
staff will prepare the orders and
delivery service fees will be
determined by third-party
providers. " We proudly operate
successful ghost kitchens
across the country and will
apply that expertise to reimagine
takeout and delivery within
Kroger stores, " said Michael
Montagano, chief executive
officer of Kitchen United. " Our
work together provides millions
of Kroger customers access to
their favorite restaurant cuisines
in a convenient supermarket
format, while providing Kitchen
United and our restaurant
partners a high-touch, interactive
storefront. We are excited to
bring this creative solution to the
Westwood community. "
Customers of the Westwood
Ralphs can choose to mix and
match their meals from Fresh
Brothers, Bushi by Jinya, Sajj
Mediterranean, Doghaus and
other local foodservice providers.
Customers can place their orders
from 10:00 a.m. to 9:00 p.m., 7
days a week. Kroger and Kitchen
United announced their national
supermarketperimeter.com
partnership in August. " We
first partnered with Kitchen
United MIX in Pasadena, " said
Geoff Goodman, CEO of Fresh
Brothers. " Their operations team
is wonderful to work with and
their collaboration with Kroger so
ground-breaking, we jumped at
the opportunity to be part of this
innovative offering in the heart
of Bruin country. With UCLA just
steps away, along with strong
residential, office and healthcare
audiences, we felt this would be
an ideal fit for our brand.
" We're very excited to be
part of the Westwood Village
community. "
Founded in 2017, Kitchen
United is a leading provider of
hub technology and streamlined
logistics for foodservice and
other industries.
MARCH 2022 - 59
SOURCE - STOCK.ADOBE.COM
http://www.supermarketperimeter.com

Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
Supermarket Perimeter - March 2022 - 8
Supermarket Perimeter - March 2022 - 9
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Supermarket Perimeter - March 2022 - 11
Supermarket Perimeter - March 2022 - 12
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Supermarket Perimeter - March 2022 - 14
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Supermarket Perimeter - March 2022 - 17
Supermarket Perimeter - March 2022 - 18
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