Supermarket Perimeter - March 2022 - 61

SPOTLIGHT
" The key is to deliver on
expectations, " Halliburton said.
" Our portfolio of stabilizers,
emulsifiers and other
fortification ingredients can
help commissaries and central
kitchens in their efforts to meet
these demands. "
they make decision tradeoffs. "
When they choose to indulge,
in other words, it better be
worth it. Consumers are reading
labels more closely and are
drawn to natural ingredients and
sustainable packaging. That said,
they will also look to optimize
their overall diet choices,
balancing indulgence with betterfor-you
foods.
Expansion allows
premium cookie maker
to explore new markets
St-Augustin-de-Desmaures,
Que.-based Leclerc Foods, maker
of premium cookies and other
baked goods, has acquired a
790,197-square-foot production
plant in Brockville, Ont., that will
be focused on cookie and bar
production.
The company said it plans to
invest more than $100 million
in the facility over the next five
years. Production is expected to
begin in July, with plans to ramp
up to full capacity in January
2023. Once operational, the
plant will be Leclerc's largest,
and it will be used to reach new
markets and enter new product
categories.
" Brockville offers a strategic
location within North America,
near US customers and our other
Leclerc plants in Canada and the
US, " said Denis Leclerc, president
of Leclerc Foods. " This new
facility will allow us to continue
to grow our operations in full
expansion. "
In addition to Brockville,
Leclerc operates two plants in
Saint-Augustin-de-Desmaures
and one each in Hawkesbury,
Ont.; Cornwall, Ont.;
Montgomery, Pa.; Kingsport,
Tenn.; and Phoenix.
Cookies front and
center for new Godiva
licensing partners
Two of the four new licensing
partners for Godiva Chocolatier
- Jimmy's Gourmet Bakery
and Cookies United - will roll
out new cookies featuring the
premium chocolate.
Jimmy's Gourmet Bakery
will launch Godiva " bake-athome "
chocolate chip cookie
dough filled with chocolate
ganache. The cookie dough will
be available in both frozen and
refrigerated varieties.
Cookies United will introduce
Godiva Gingerbread House
and Cookie Decorating Kits
featuring Godiva chocolate
cookie pieces and the company's
" Masterpieces " dark chocolate
ganache hearts at decorative
pieces. The kits will debut at
Easter and during the 2022
holiday season.
" Establishing new partnerships
reinforces our strategy of
expanding our accessibility
and democratizing premium
chocolate to open more people's
eyes to the wonder of Godiva, "
said Nurtac Ziyal Afridi, chief
executive officer of Godiva.
" Licensing will continue to play
a critical role in these endeavors
in North America and around
the world. "
The other two new licensing
partners for Godiva are
Boardwalk Frozen Treats and
Le Vian.
Earlier licensing partnerships
include The Cheesecake Factory,
with which Godiva offers
Godiva Chocolate Cheesecake,
and General Mills, Inc., with
which Godiva offers baking kits,
including Godiva Chocolate
Torte, Godiva Lava Cake and
Godiva Brownie Cheesecake
Swirl.
When they choose
to indulge, it better
be worth it.
supermarketperimeter.com
MARCH 2022 - 61
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Supermarket Perimeter - March 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2022

Supermarket Perimeter - March 2022 - Intro
Supermarket Perimeter - March 2022 - 1
Supermarket Perimeter - March 2022 - 2
Supermarket Perimeter - March 2022 - 3
Supermarket Perimeter - March 2022 - 4
Supermarket Perimeter - March 2022 - 5
Supermarket Perimeter - March 2022 - 6
Supermarket Perimeter - March 2022 - 7
Supermarket Perimeter - March 2022 - 8
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