Supermarket Perimeter - March 2023 - 14
KEEPINGpace
Rapid changes in consumer
demographics, behaviors
create huge opportunities
By Andy Nelson
T
he US food landscape is changing as fast as - or even faster
- than at any time in recent history, and instore deli and
bakery departments are well positioned to take advantage of it,
according to a recent webinar from the International Dairy, Deli, Bakery
Association (IDDBA) and IRI, " Holiday Season and Year in Review: Trends
Driving Shoppers That Matter for 2023. "
" 2022 could be best described as a boomerang, " IRI's Jonna Parker
said in the webinar. " Consumer demand came back in 2022, but it didn't
come back in the same way or on the same path as in 2010-2019. "
Affordability and inflation are still very much on consumers' minds
in 2023, Parker said, but fortunately for the grocery perimeter, when
people shop the instore deli and instore
bakery, affordability isn't necessarily the first
thing on their minds. Convenience, however,
is. Look for items like grab-and-go deli lunch
meats to be a big perimeter seller in the
coming months.
As, if not more, important than " affordable "
Retail
foodservice
is having a
moment. "
Jonna Parker, IRI
2.5 people
for many perimeter shoppers is " essential. "
" Charcuterie, high-end cheeses and highend
entrees are essential to many Americans, "
Parker said. " And very few people told us
they're eating fewer prepared foods and more from scratch. Retail
foodservice is having a moment. "
IRI's Amanda Evans agreed.
" Prepared foods is really coming back, and consumers are really
gravitating to this category. There are tons of growth opportunities. "
Fortunately for instore delis and bakeries, even if some of their
products might be more expensive that products in other parts of the
store, it's all relative. Anything at retail, Parker said, is still perceived to be
cheaper than foods purchased from foodservice channels.
14 - MARCH 2023
supermarketperimeter.com
in the average US
household,
the fewest in history.
70%
of households
have no kids.
TOP DELI PERFORMERS
strongest sales increases within the
perimeter, and sometimes the entire
Several categories within deli
prepared enjoyed some of the
grocery store, in the past 12 months.
Big winners and their increases
in dollars-per-buyer include:
Breakfast
22.7%
Pizza
15.5%
Soups
14.1%
Prepared
13.4%
Meats
13.3%
Sandwiches
10.8%
A changing customer base
Getting on top of major demographic shifts in
the United States will be crucial for grocers who
hope to adapt and thrive. Among the changes:
29%
of household decisionmakers
are under 40.
14%
of the US population
is foreign-born.
17 states
lost population in
recent years, and more
people moved to the
South and West.
Marc, TeddyandMia - stock.adobe.com
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Supermarket Perimeter - March 2023
Table of Contents for the Digital Edition of Supermarket Perimeter - March 2023
Supermarket Perimeter - March 2023 - Intro
Supermarket Perimeter - March 2023 - 1
Supermarket Perimeter - March 2023 - 2
Supermarket Perimeter - March 2023 - 3
Supermarket Perimeter - March 2023 - 4
Supermarket Perimeter - March 2023 - 5
Supermarket Perimeter - March 2023 - 6
Supermarket Perimeter - March 2023 - 7
Supermarket Perimeter - March 2023 - 8
Supermarket Perimeter - March 2023 - 9
Supermarket Perimeter - March 2023 - 10
Supermarket Perimeter - March 2023 - 11
Supermarket Perimeter - March 2023 - 12
Supermarket Perimeter - March 2023 - 13
Supermarket Perimeter - March 2023 - 14
Supermarket Perimeter - March 2023 - 15
Supermarket Perimeter - March 2023 - 16
Supermarket Perimeter - March 2023 - 17
Supermarket Perimeter - March 2023 - 18
Supermarket Perimeter - March 2023 - 19
Supermarket Perimeter - March 2023 - 20
Supermarket Perimeter - March 2023 - 21
Supermarket Perimeter - March 2023 - 22
Supermarket Perimeter - March 2023 - 23
Supermarket Perimeter - March 2023 - 24
Supermarket Perimeter - March 2023 - 25
Supermarket Perimeter - March 2023 - 26
Supermarket Perimeter - March 2023 - 27
Supermarket Perimeter - March 2023 - 28
Supermarket Perimeter - March 2023 - 29
Supermarket Perimeter - March 2023 - 30
Supermarket Perimeter - March 2023 - 31
Supermarket Perimeter - March 2023 - 32
Supermarket Perimeter - March 2023 - 33
Supermarket Perimeter - March 2023 - 34
Supermarket Perimeter - March 2023 - 35
Supermarket Perimeter - March 2023 - 36
Supermarket Perimeter - March 2023 - 37
Supermarket Perimeter - March 2023 - 38
Supermarket Perimeter - March 2023 - 39
Supermarket Perimeter - March 2023 - 40
Supermarket Perimeter - March 2023 - 41
Supermarket Perimeter - March 2023 - 42
Supermarket Perimeter - March 2023 - 43
Supermarket Perimeter - March 2023 - 44
Supermarket Perimeter - March 2023 - 45
Supermarket Perimeter - March 2023 - 46
Supermarket Perimeter - March 2023 - 47
Supermarket Perimeter - March 2023 - 48
Supermarket Perimeter - March 2023 - 49
Supermarket Perimeter - March 2023 - 50
Supermarket Perimeter - March 2023 - 51
Supermarket Perimeter - March 2023 - 52
Supermarket Perimeter - March 2023 - 53
Supermarket Perimeter - March 2023 - 54
Supermarket Perimeter - March 2023 - 55
Supermarket Perimeter - March 2023 - 56
Supermarket Perimeter - March 2023 - 57
Supermarket Perimeter - March 2023 - 58
Supermarket Perimeter - March 2023 - 59
Supermarket Perimeter - March 2023 - 60
Supermarket Perimeter - March 2023 - 61
Supermarket Perimeter - March 2023 - 62
Supermarket Perimeter - March 2023 - 63
Supermarket Perimeter - March 2023 - 64
Supermarket Perimeter - March 2023 - 65
Supermarket Perimeter - March 2023 - 66
Supermarket Perimeter - March 2023 - 67
Supermarket Perimeter - March 2023 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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