Supermarket Perimeter - March 2023 - 26

Bakery: Packaging
clamshell that showcases the product
and features the iconic Doughboy. "
Nicole Nelsen, General Mills
Pillsbury Cinnamon Rolls are made
all the more appealing in a clear
Premium perception
Innovative supermarket operators are driving demand for
customer-friendly packaging options through creative
events and marketing.
Based in Encino, Calif., 27-store grocery chain Gelson's is
offering delectable dinners for two to-go for special holidays.
A recent Valentine's special included a decadent dessert
of chocolate-covered sweet strawberries. Decadent handdipped
strawberries made with Swiss Chocolate were also sold
separately in four packs, six packs, and 10 packs.
General Mills Foodservice is helping retail bakeries offer
premium baked goods with ease with the first Pillsbury-branded,
retail-ready bakery item. Pillsbury™ Cinnamon Rolls are prepackaged
with four, 3.5-ounce, pre-frosted cinnamon rolls in
an eye-catching clamshell container complete with Doughboy
graphics.
Ready to roll onto bakery shelves after thawing, Pillsbury
Cinnamon Rolls provide a low-labor way for retail bakeries to offer
cinnamon rolls with homemade taste from the top brand in the
category. Pillsbury also offers an extensive line of baking mixes and
ready-to-bake items to help bakeries and foodservice operations
maximize back-of-house labor to turn out high-quality, scratchlike
baked goods.
" We want to give retail bakeries a new and effortless way to
boost sales with scrumptious, classic cinnamon rolls in Pillsburybranded
packaging that helps seal the deal, " said Nicole Nelsen,
director of retail foodservice at General Mills. " Pillsbury Cinnamon
Rolls are made all the more appealing in a clear clamshell that
showcases the product and features the iconic Doughboy to give
consumers confidence they are purchasing a high-quality item. "
Nelsen adds that the packaging for the retail-ready cinnamon
rolls was optimized through consumer testing to stand out in
the bakery area and encourage purchase intent: 88 percent of
consumers indicated the packaging was " eye-catching, " and 83
percent said it looked premium.
26 - MARCH 2023
supermarketperimeter.com
Pillsbury's
Cinnamon Rolls are
a huge labor-saver for
bakeries facing heavy
worker turnover.
General Mills

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Supermarket Perimeter - March 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2023

Supermarket Perimeter - March 2023 - Intro
Supermarket Perimeter - March 2023 - 1
Supermarket Perimeter - March 2023 - 2
Supermarket Perimeter - March 2023 - 3
Supermarket Perimeter - March 2023 - 4
Supermarket Perimeter - March 2023 - 5
Supermarket Perimeter - March 2023 - 6
Supermarket Perimeter - March 2023 - 7
Supermarket Perimeter - March 2023 - 8
Supermarket Perimeter - March 2023 - 9
Supermarket Perimeter - March 2023 - 10
Supermarket Perimeter - March 2023 - 11
Supermarket Perimeter - March 2023 - 12
Supermarket Perimeter - March 2023 - 13
Supermarket Perimeter - March 2023 - 14
Supermarket Perimeter - March 2023 - 15
Supermarket Perimeter - March 2023 - 16
Supermarket Perimeter - March 2023 - 17
Supermarket Perimeter - March 2023 - 18
Supermarket Perimeter - March 2023 - 19
Supermarket Perimeter - March 2023 - 20
Supermarket Perimeter - March 2023 - 21
Supermarket Perimeter - March 2023 - 22
Supermarket Perimeter - March 2023 - 23
Supermarket Perimeter - March 2023 - 24
Supermarket Perimeter - March 2023 - 25
Supermarket Perimeter - March 2023 - 26
Supermarket Perimeter - March 2023 - 27
Supermarket Perimeter - March 2023 - 28
Supermarket Perimeter - March 2023 - 29
Supermarket Perimeter - March 2023 - 30
Supermarket Perimeter - March 2023 - 31
Supermarket Perimeter - March 2023 - 32
Supermarket Perimeter - March 2023 - 33
Supermarket Perimeter - March 2023 - 34
Supermarket Perimeter - March 2023 - 35
Supermarket Perimeter - March 2023 - 36
Supermarket Perimeter - March 2023 - 37
Supermarket Perimeter - March 2023 - 38
Supermarket Perimeter - March 2023 - 39
Supermarket Perimeter - March 2023 - 40
Supermarket Perimeter - March 2023 - 41
Supermarket Perimeter - March 2023 - 42
Supermarket Perimeter - March 2023 - 43
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Supermarket Perimeter - March 2023 - 45
Supermarket Perimeter - March 2023 - 46
Supermarket Perimeter - March 2023 - 47
Supermarket Perimeter - March 2023 - 48
Supermarket Perimeter - March 2023 - 49
Supermarket Perimeter - March 2023 - 50
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Supermarket Perimeter - March 2023 - 55
Supermarket Perimeter - March 2023 - 56
Supermarket Perimeter - March 2023 - 57
Supermarket Perimeter - March 2023 - 58
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Supermarket Perimeter - March 2023 - 60
Supermarket Perimeter - March 2023 - 61
Supermarket Perimeter - March 2023 - 62
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Supermarket Perimeter - March 2023 - 66
Supermarket Perimeter - March 2023 - 67
Supermarket Perimeter - March 2023 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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