Supermarket Perimeter - March 2023 - 56

Produce: Salad Dressings
Bolthouse Farms: a " better for you " focus
Bolthouse Farms' latest upgrade to its line of refrigerated salad
dressings is a big step in the " better for you " direction.
Bolthouse's reformulated dressings line offers consumers
" richer, creamier and more flavorful Ranch, Blue Cheese and
Caesar dressings, " according to the company.
" With each 'better for you' flavor containing just 50
calories or less per serving, these dressings empower
consumers to explore their culinary creativity through
the versatility of the line, 'dressing up' their plates as the
ultimate dips, spreads, salad toppings and more. "
With enhanced versions of popular Ranch (including
Classic Ranch, Salsa Ranch, Honey BBQ Ranch, Cucumber
Ranch), Blue Cheese and Caesar dressings, Bolthouse
reformulated these dressings with the following in mind,
according to the company:
* Taste as #1 - According to the International Food Information
Council's (IFIC) 2021 Food & Healthy Survey, 82% of Americans
consider taste as the #1 purchase driver for food and snack options,
with healthfulness and price rounding out the top three.
* Marginally higher calories are OK in favor of nutritious indulgence
- Consumers' relationship with food is changing as nutrition/
wellness and taste/indulgence become interdependent. According
to Bolthouse Farms focus groups, consumers expressed that " Taste
matters more than anything else " and " Calories can be a little higher,
as long as it still falls within my points program. "
* Healthier alternatives are top of mind - With " better for you "
alternatives increasing in popularity, the newly reformulated
Bolthouse Farms dressings join the rest of the brand's creamy
dressings portfolio as yogurt-based options, providing consumers
on daily news coverage and
expert analysis covering consumer purchasing habits
and behaviors within the fresh perimeter area and
improve your bottom line within these departments.
56 - MARCH 2023
supermarketperimeter.com
Bolthouse Farms, Bogdan Bratu - stock.adobe.com

http://supermarketperimeter.com

Supermarket Perimeter - March 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2023

Supermarket Perimeter - March 2023 - Intro
Supermarket Perimeter - March 2023 - 1
Supermarket Perimeter - March 2023 - 2
Supermarket Perimeter - March 2023 - 3
Supermarket Perimeter - March 2023 - 4
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Supermarket Perimeter - March 2023 - 6
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