Supermarket Perimeter - March 2023 - 6

the
WIRE
Pinterest: floralthemed
baked
goods on the rise
Pinterest users are
planning for the future,
looking to know what's
next in a wide variety
of categories. For the
last three years, 80%
of Pinterest report
predictions have come
true, according to the
platforms' global search
data in an analysis period
from July of 2018 to June
of 2022.
One of the big
trends affecting the
baking world in the
coming year, according
to Pinterest Predicts, is
wildflours. Gen X and
Millennials are behind
this trend that turns
sweet treats into floral
works of art with items
such as wildflower
cupcakes and daisy
desserts. As Pinterest
describes it, this trend
is " trading bouquets for
bouqakes. "
The following terms
are highly trending on
the platform:
* Daisy cupcakes +85%
* Wildflower
cupcakes +110%
* Herbal apothecary
aesthetic +1025%
* Purple floral cake +85%
* Sage green
cupcakes +210%
This trend lends
itself especially well
to cakes. Florals have
been popular for spring
cakes, but bakers can
find creative ways to
reinvigorate the designs.
For instance, edible
flowers can be pressed
and crystallized to
accent cakes and turn
them into blooming
masterpieces. Edible
flowers also make cakes
more sustainable, which
is becoming much more
important to consumers
with the environment
in mind. It's a no-waste
way to adorn desserts
while also keeping with
colorful themes.
" Couples have long
used fresh flowers to
decorate their wedding
cakes, but now, the
difference is that the
flowers become part of
the dessert instead of
being discarded after
the cake is cut. Violets,
marigolds, pansies, and
even some rose varieties
are types of edible
flowers that couples
can use to create a
zero-waste wedding
cake, " said Samantha
Iacia, associate editor
at WeddingWire. " For
background, edible
flowers were popular
during the Victorian
era-not just as garnish,
but also as a way to
add flavor and color to
foods. The same concept
appeals to modern-day
couples who want a
natural-based wedding
cake made without
synthetic ingredients. "
Nostalgia's pull
Roots and origins, a 2023
taste trend identified
by the Kerry Group,
may interest nostalgic
consumers as well as
adventurous consumers,
said Soumya Nair, global
6 - MARCH 2023
supermarketperimeter.com
lead of insights business
for Kerry.
The trend may mean
consumers are seeking
ingredients and cooking
practices that are longforgotten
traditions in
their cultural past or may
mean consumers are
seeking flavors related to
the roots and origins of
other cultures.
" This human desire to
travel through their taste
buds is really strong,
and that's where we see
these roots and origins
becoming a significant
trend, " Nair said.
Kerry listed seven
trends in its annual taste
and nutrition charts.
They were roots and
origins, maximizing taste,
purpose-driven taste, joy
in simple things, hint of
health, off the reel, and
mix and mingle.
The roots-andorigins
trend refers to a
resurgence in traditional
cooking practices and
recipes as consumers
place more importance
on tradition and
provenance, according
to Kerry. Ingredients
such as apple cider
vinegar, ashwagandha
and mushrooms are
appearing in snack and
beverage applications.
Nair said consumers
in Thailand may seek
old, traditional recipes
with fish sauce while
consumers in the
United Kingdom may
seek recipes with
Worcestershire sauce.
Adventurous consumers
in Australia, meanwhile,
have shown interest in
harissa and gochujang,
which are not traditional
Australian flavors.
" You see flavors from
across the globe with
those strong provenance
stories coming through, "
Nair said.
In the maximizing
taste trend, consumers
expect healthy, nutritious
and sustainable
alternatives to deliver the
same taste experience
and flavor intensity as
mainstream foods and
beverages. Purposedriven
taste refers to
consumers being guided
by their sustainability
consciousness.
Consumers will seek
joy in simple flavors
during a recessionary
environment as they want
nostalgia, comfort and
familiarity. A hint of health
refers to functionally
forward flavors that
convey a health halo.
Social media, a key
element in off the reel,
has influenced food and
beverage trends. New
recipes and food and
beverage creations with
abundant inclusions and
toppings like glitters and
sprinkles have attracted
consumer curiosity.
Mix and mingle
includes mashups of
familiar foods and drinks
and unconventional
flavor pairings. Younger
consumers especially
seek mashups of foods
and drinks they grew
up with combined with
new flavor tonalities,
according to Kerry. Ms.
Nair gave examples
of fruitcake-flavored
Mountain Dew and ghost
pepper latte.
Sosland Publishing Co.
https://business.pinterest.com/en-us/pinterest-predicts/ http://www.supermarketperimeter.com
Supermarket Perimeter - March 2023

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