Supermarket Perimeter - March 2023 - 62

Technology: Food waste/traceability
The Spoiler Alert platform enables manufacturers to
Breaking down food traceability myths
act quickly, driving better sales for their business and
preserving value shelf life for their customers.
Malina said the platform gives brands' supply chain
and sales teams the tools and data to make faster
and smarter decisions related to channel, price,
and logistics. It also frees up time and pinpoints
opportunities for driving greater engagement with
existing retail partners, as well as making it more
seamless to develop new relationships.
" The result is that our customers move more
inventory to their retail and wholesale channels more
quickly. More sales and less write offs for the brands.
Faster service with more shelf life for their customers,
and less waste in the landfill. "
Other B2B discounting and liquidation tools were
originally designed for durable goods like apparel or
toys, which don't face the same challenges around
expiration dates, Malina said.
While these solutions are trying to make their
offerings relevant for food and CPG, she added, it's
an uphill battle because they aren't specialized to
deal with highly perishable products such as food or
personal care.
Between stricter FDA regulations regarding food product safety
and increased consumer demand for product transparency, food
companies small and large need to prioritize food traceability in their
day-to-day operations. Foodlogiq's Katie McBeth breaks down some
of the common myths surrounding traceability:
Myth 1: Traceability is only important to food companies.
Fact: Today's consumers are placing increased value on sustainability,
ethical sourcing, and transparency. They are not just looking for
healthy foods, but they are purchasing from brands that can provide
exact information about the ingredients, sourcing, and ecological
impact of those foods, too. One study shows that approximately 72%
of consumers find transparency to be " important " or " extremely "
important in their purchasing decision, and they are more likely to
buy from companies that are transparent about their ingredients and
supply chains.
Myth 2: Traceability is just a suggestion, not a requirement.
Fact: Food traceability regulations - as mandated by the U.S. Food
and Drug Administration (FDA) - can be traced back to the early
2000s, when one-up, one-back recordkeeping was used to link
food products throughout each point in the supply chain. In 2011,
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Supermarket Perimeter - March 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - March 2023

Supermarket Perimeter - March 2023 - Intro
Supermarket Perimeter - March 2023 - 1
Supermarket Perimeter - March 2023 - 2
Supermarket Perimeter - March 2023 - 3
Supermarket Perimeter - March 2023 - 4
Supermarket Perimeter - March 2023 - 5
Supermarket Perimeter - March 2023 - 6
Supermarket Perimeter - March 2023 - 7
Supermarket Perimeter - March 2023 - 8
Supermarket Perimeter - March 2023 - 9
Supermarket Perimeter - March 2023 - 10
Supermarket Perimeter - March 2023 - 11
Supermarket Perimeter - March 2023 - 12
Supermarket Perimeter - March 2023 - 13
Supermarket Perimeter - March 2023 - 14
Supermarket Perimeter - March 2023 - 15
Supermarket Perimeter - March 2023 - 16
Supermarket Perimeter - March 2023 - 17
Supermarket Perimeter - March 2023 - 18
Supermarket Perimeter - March 2023 - 19
Supermarket Perimeter - March 2023 - 20
Supermarket Perimeter - March 2023 - 21
Supermarket Perimeter - March 2023 - 22
Supermarket Perimeter - March 2023 - 23
Supermarket Perimeter - March 2023 - 24
Supermarket Perimeter - March 2023 - 25
Supermarket Perimeter - March 2023 - 26
Supermarket Perimeter - March 2023 - 27
Supermarket Perimeter - March 2023 - 28
Supermarket Perimeter - March 2023 - 29
Supermarket Perimeter - March 2023 - 30
Supermarket Perimeter - March 2023 - 31
Supermarket Perimeter - March 2023 - 32
Supermarket Perimeter - March 2023 - 33
Supermarket Perimeter - March 2023 - 34
Supermarket Perimeter - March 2023 - 35
Supermarket Perimeter - March 2023 - 36
Supermarket Perimeter - March 2023 - 37
Supermarket Perimeter - March 2023 - 38
Supermarket Perimeter - March 2023 - 39
Supermarket Perimeter - March 2023 - 40
Supermarket Perimeter - March 2023 - 41
Supermarket Perimeter - March 2023 - 42
Supermarket Perimeter - March 2023 - 43
Supermarket Perimeter - March 2023 - 44
Supermarket Perimeter - March 2023 - 45
Supermarket Perimeter - March 2023 - 46
Supermarket Perimeter - March 2023 - 47
Supermarket Perimeter - March 2023 - 48
Supermarket Perimeter - March 2023 - 49
Supermarket Perimeter - March 2023 - 50
Supermarket Perimeter - March 2023 - 51
Supermarket Perimeter - March 2023 - 52
Supermarket Perimeter - March 2023 - 53
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Supermarket Perimeter - March 2023 - 55
Supermarket Perimeter - March 2023 - 56
Supermarket Perimeter - March 2023 - 57
Supermarket Perimeter - March 2023 - 58
Supermarket Perimeter - March 2023 - 59
Supermarket Perimeter - March 2023 - 60
Supermarket Perimeter - March 2023 - 61
Supermarket Perimeter - March 2023 - 62
Supermarket Perimeter - March 2023 - 63
Supermarket Perimeter - March 2023 - 64
Supermarket Perimeter - March 2023 - 65
Supermarket Perimeter - March 2023 - 66
Supermarket Perimeter - March 2023 - 67
Supermarket Perimeter - March 2023 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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