Supermarket Perimeter - May 2022 - 15

MAKE IT
PERSONAL
T
he instore deli was one of the grocery
departments hit hardest by COVID. Hot bars,
salad bars and other deli staples were either
scaled back sharply or shut down entirely due to food
safety concerns - whether, hindsight being 20/20, it
was warranted or not.
But in 2021, things started to get back to normal, and
the instore delis of 2022 look even more like their prepandemic
versions.
Still, in many cases, COVID will have lasting effects on
the delis of tomorrow. And trends that were kicking in
even before the pandemic will continue to change the
way retailers envision a department that is critical to the
overall success of their stores.
In the years leading up to COVID, many retailers
were making a big push to add more retail foodservice
offerings in their instore delis, said Rick Stein, vice
president of fresh foods for Arlington, Va.-based FMI -
The Food Industry Association.
In 2019, FMI's annual retail foodservice study reported
a 8.2% year-over-growth in retail foodservice. In many
of the years preceding that, growth was in the double
digits, as grocery stores added more hot and salad
bars, full-service restaurants and a plethora of offerings
beyond the traditional fried chicken and sandwiches.
Then came the pandemic, which put an end to sales
of most exposed food. How COVID was transmitted
wasn't yet clear, and consumers didn't want to touch
anything they didn't have to - especially uncovered,
ready-to-eat food.
" We saw a tremendous decline in 2020 over the
previous year, " Stein said.
COVID's impact on the deli and the fresh perimeter
in general was huge, and many of its effects will be
permanent, said Marjorie Proctor, senior design and
marketing specialist for Conyers, Ga.-based Dover Food
Retail/Hillphoenix.
" The pandemic caused a ripple effect in
merchandising that none of us have ever experienced.
The biggest hit to the in-store deli was at the food bars
and rethinking how to present and package food items
with convenience and safety in mind. "
Two years-plus after the onset of the pandemic,
the food bars in many instore delis have started to
resemble the ones that were in place pre-COVID.
But there are some notable differences, as well,
Proctor said.
" We have learned so much about how to protect
ourselves and others and we still see it applied with
sanitizer stations positioned at the food bars, more
frequent change of utensils, and keeping our distance
from other shoppers. "
In addition to that, many if not most retailers
increased the number of prepackaged items in their
instore delis. That includes everything from small
packages for single households to empty nesters and
Retailers looking
to boost their retail
foodservice sales should
look at one demographic
in particular: oneand
two-person
households, a rapidly
growing segment of
the population.
Small is good
One- or two-portion
meals will be very
attractive to this group.
Customization
Give them the option
of choosing what bread
their sandwich is made on,
or whether their readyto-eat
or heat-and-eat
chicken breast is
sauteed or baked.
As instore delis have
evolved, so has the need
for new merchandisers
from Hillphoenix and
other suppliers.
Mix it up
That unit that was
once all fresh salad bar
can now be old-school
salad bar in the middle
section, with grab and
go salads on the end.
Educate
" How is this part of a
larger meal? How can I
combine it with other things.
Recipes, QR codes, point of
sale, a sticker on the product
with ideas. This has a long
runway in front of it, "
FMI's Rick Stein.
supermarketperimeter.com
MAY 2022 - 15
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Supermarket Perimeter - May 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2022

Supermarket Perimeter - May 2022 - Intro
Supermarket Perimeter - May 2022 - STPa
Supermarket Perimeter - May 2022 - STPb
Supermarket Perimeter - May 2022 - 1
Supermarket Perimeter - May 2022 - 2
Supermarket Perimeter - May 2022 - 3
Supermarket Perimeter - May 2022 - 4
Supermarket Perimeter - May 2022 - 5
Supermarket Perimeter - May 2022 - 6
Supermarket Perimeter - May 2022 - 7
Supermarket Perimeter - May 2022 - 8
Supermarket Perimeter - May 2022 - 9
Supermarket Perimeter - May 2022 - 10
Supermarket Perimeter - May 2022 - 11
Supermarket Perimeter - May 2022 - 12
Supermarket Perimeter - May 2022 - 13
Supermarket Perimeter - May 2022 - 14
Supermarket Perimeter - May 2022 - 15
Supermarket Perimeter - May 2022 - 16
Supermarket Perimeter - May 2022 - 17
Supermarket Perimeter - May 2022 - 18
Supermarket Perimeter - May 2022 - 19
Supermarket Perimeter - May 2022 - 20
Supermarket Perimeter - May 2022 - 21
Supermarket Perimeter - May 2022 - 22
Supermarket Perimeter - May 2022 - 23
Supermarket Perimeter - May 2022 - 24
Supermarket Perimeter - May 2022 - 25
Supermarket Perimeter - May 2022 - 26
Supermarket Perimeter - May 2022 - 27
Supermarket Perimeter - May 2022 - 28
Supermarket Perimeter - May 2022 - 29
Supermarket Perimeter - May 2022 - 30
Supermarket Perimeter - May 2022 - 31
Supermarket Perimeter - May 2022 - 32
Supermarket Perimeter - May 2022 - 33
Supermarket Perimeter - May 2022 - 34
Supermarket Perimeter - May 2022 - 35
Supermarket Perimeter - May 2022 - 36
Supermarket Perimeter - May 2022 - 37
Supermarket Perimeter - May 2022 - 38
Supermarket Perimeter - May 2022 - 39
Supermarket Perimeter - May 2022 - 40
Supermarket Perimeter - May 2022 - 41
Supermarket Perimeter - May 2022 - 42
Supermarket Perimeter - May 2022 - 43
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Supermarket Perimeter - May 2022 - 46
Supermarket Perimeter - May 2022 - 47
Supermarket Perimeter - May 2022 - 48
Supermarket Perimeter - May 2022 - 49
Supermarket Perimeter - May 2022 - 50
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Supermarket Perimeter - May 2022 - 80
Supermarket Perimeter - May 2022 - 81
Supermarket Perimeter - May 2022 - 82
Supermarket Perimeter - May 2022 - 83
Supermarket Perimeter - May 2022 - 84
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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