Supermarket Perimeter - May 2022 - 23

and other food delivery services. Many are developing or
have already developed their own proprietary software
to meet their particular needs.
" Online is an evolving story, " Stein said. " Supermarkets
are making a huge effort but they haven't hit mass
penetration yet. It will evolve as people become more
aware of it. "
Hitting restart
The post-COVID deli offers an opportunity for retailers
to try something new and drive sales, said Paul Baker,
founder of Manchester, UK-based St Pierre Bakery.
Changes in shopper behavior drive innovation, and the
deli will be a testament to this pattern in the coming
months, he said.
" Customers shop the deli because it offers a different
experience, and that's where the opportunity lies for
retailers and indeed for brands like St Pierre. We offer
innovative merchandising solutions to act as a trip
trigger to the deli and increase basket spend. "
Going forward, Baker said, the at-home socializing
and entertaining trends that gained steam during the
pandemic will have staying power. That's great news for
categories like deli prepared.
" Anything that saves people time and provides an easy
- yet quality - meal solution will do well throughout
the store. As people return to old routines, they're
once again time-poor - looking for quick solutions for
breakfast, lunch, dinner and everything in between -
including more special occasions at home. "
Pre-packaged party platters from instore delis will also
be in strong demand, Baker said. After going so long
without entertaining, shoppers are keen to make athome
celebrations even more memorable - highlighting
the need for a show-stopping platter.
But not just any platter will do. There needs to be
enough variety to keep shoppers interested, Baker said -
a good balance of " new " and " reliable. "
" Platters offer flexibility for a range of guests with
different appetites and are easily scalable for hosts. For
consumers, they can deliver the ultimate personalized
platter if they buy products individually and create their
own, so operators have to offer added value. By using
products that are already stocked there's no additional
cost to the operator beyond resource, but they can
answer to shoppers looking for premium, unique, fresh
food - all of which are drivers, particularly in in-store
bakery. "
Tap into the power of
premium brands like
St Pierre to add value
to your instore deli.
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Supermarket Perimeter - May 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2022

Supermarket Perimeter - May 2022 - Intro
Supermarket Perimeter - May 2022 - STPa
Supermarket Perimeter - May 2022 - STPb
Supermarket Perimeter - May 2022 - 1
Supermarket Perimeter - May 2022 - 2
Supermarket Perimeter - May 2022 - 3
Supermarket Perimeter - May 2022 - 4
Supermarket Perimeter - May 2022 - 5
Supermarket Perimeter - May 2022 - 6
Supermarket Perimeter - May 2022 - 7
Supermarket Perimeter - May 2022 - 8
Supermarket Perimeter - May 2022 - 9
Supermarket Perimeter - May 2022 - 10
Supermarket Perimeter - May 2022 - 11
Supermarket Perimeter - May 2022 - 12
Supermarket Perimeter - May 2022 - 13
Supermarket Perimeter - May 2022 - 14
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Supermarket Perimeter - May 2022 - 16
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Supermarket Perimeter - May 2022 - 37
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