Supermarket Perimeter - May 2022 - 36

Deli
ITALIAN
SPECIALTY
MEATS
BY JENNIFER BARNETT FOX
ITALIAN SPECIALTY MEATS IN VARIETY PACKS AND GRAB-AND-GO
options offer consumers ready solutions for everything from meals and
simple snacking to upscale entertaining.
Specialty meats are just that, special, and consumers continue to
demonstrate this is a category offering versatility and excitement.
Highly popular, the category contains a variety of cured options led
by specialty Italian meats with the inclusion of a smaller number of
Spanish and German products.
Sitting at $1 billion, the fast-growing category recorded growth over
25% versus three years ago, according to IRI, Chicago. Even back in
2020, when many manufacturers chose to streamline and reduce SKUs,
the category exhibited a penchant for variety and innovation.
In 2022, the category continues to show strong growth across most
types from Genoa to Mortadella, but the highest-growing segments
are Peppered, with consistent growth, and Milano, a relatively young
segment in the United States with strong market growth, shared IRI.
Innovation is also peaking among Prosciutto products, along with
the strong growth of specialty meats in general, including aged beef
products and unique protein types.
" Retailers are beginning to see the incremental revenue these
products deliver, and progressive grocers are leaning in and capturing
demand throughout the year, rather than just during the Q4 timeframe, "
said Jean Stevens, director of sales, Volpi Foods, St. Lous.
36 - MAY 2022
supermarketperimeter.com
Imported and American made
Easy to come by resources, especially when compared with other
specialty meats, make salami an ideal specialty meat to flex with new
consumer trends, according to Oliviero Colmignoli, founder and
president, Olli Salumeria, Oceanside, Calif. For example, the company
has created a salami and spirits experience where each salami is
flavored and made with gin, bourbon or mezcal. Olli Salumeria is also
seeing a rise in spicy flavors such as Calabrese and smoked flavors of
hard salami.
VOLPI, OLLI SALUMERIA, COLUMBUS
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Supermarket Perimeter - May 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2022

Supermarket Perimeter - May 2022 - Intro
Supermarket Perimeter - May 2022 - STPa
Supermarket Perimeter - May 2022 - STPb
Supermarket Perimeter - May 2022 - 1
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