Supermarket Perimeter - May 2022 - 41

Deli: Italian specialty meats
assortment of their own choosing - with a variety of items and pairings.
Trying these products allows consumers to move up to fancier items
and offers exposure to new segments. "
Value proposition
These newer segments are particularly attractive to a number of
demographics. The 17th annual Power of Meat study from FMI - The
Food Industry Association and the North American Meat Institute found
consumers opting for in-home restaurant-like experiences over delivery
and eating out with 80% of meals eaten at home. This includes a
preference for food and beverages that offer unique flavors and one-ofa-kind
eating experiences, according to The Hartman Group's Shifting
Food Habits and Routines - 2021 Eating Occasions.
With the cost of meat, particularly beef, close to 20% higher than in 2021,
consumers will be looking for ways to enjoy these products in a more costeffective
way. The combination of inflation that's risen to a 40-year high
and higher input costs (grain, labor, fuel and transportation) will continue
to impact consumers and their wallets for some time to come.
While these higher prices will curtail the purchasing frequency for
some demographics, younger generations are bucking that trend,
seeing their purchases as a way to support their values. As a result,
Millennial and Gen Z consumers who possess increased spending
power are changing the landscape regarding how producers, brands
and retailers look at sustainability practices.
A willingness to pay more for sustainable products, coupled with
belief in the individual consumer's power to enact change, will continue
to drive the spending of these younger generations, according to the
Deloitte Global 2021 Millennial and Gen Z survey.
This also includes seeking out specialty meats with animal welfare claims
such as vegetarian fed, vegan, organic and no antibiotics/no hormones.
Olli Salumeria strives toward sustainability with initiatives of postconsumer-recycled
(PCR) content in its packaging and safer and more
humane animal husbandry.
" While convenience is trending, it's also very exciting to see several
of the high-end, artisanal salami companies drawn into every day,
conventional market spaces, " Colmignoli said. " This means that
consumers are paying more attention to quality ingredients, cleaner
labels and sustainable animal welfare. "
Volpi Foods' Raised Responsibly promise ensures its fresh meat
is sourced from partners that place animal welfare and agricultural
biodiversity at the forefront.
In 2021, Volpi Foods worked directly with its partners to divert more
than 45 tons of single-use plastic through its Eco-Pack Innovations.
" It's important that retailers and manufacturers continue to offer
the highest quality, best-tasting charcuterie meats that consumers are
craving, " McNeil concluded.
" That will lead to increased repeat and adoption, ultimately growing
the category even further. "
Some delis WITHOUT
welcoming place.
service
are NOT a
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Supermarket Perimeter - May 2022

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